Starting Business in 2010 January 30, 2010
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Self-employment continues to be of great interest as a career alternative for individuals from all walks of life, fueled, perhaps, by the lingering recession. The businesses operated by entrepreneurs are viewed as critically important to our society, since small businesses represent the majority of businesses. Yet, entrepreneurship is often difficult and tricky, filled with opportunities to misstep.
In my 20+ years of small business consulting, I have personally engaged in a variety of businesses, often having multiple businesses at the same time. I have lost some battles, won a few, and learned many lessons along the way. One skill I acquired is unrelentingly thorough business research, and market trends. I greatly enjoy sharing these insights and research results with clients during my weekly entrepreneurial webinars, a line of business now in its 10th year.
WHAT’S INVOLVED?
One of the most common stumbling blocks to getting started is understanding what industries are growing and what is involved in getting started. When you start your own business, you have to wear many hats, of course, and perform tasks unfamiliar to you. You may also have some great ideas, but not the administrative skills self-employment requires. You need to know your strengths and weaknesses, and get help overcoming your shortcomings.
Lack of management experience and failure to plan strategically accounts for a large portion of small business failures. Entrepreneurs often think that they can do it all and may not ask for help when they need it. Don’t be hesitant to use the advice of experts, networking with other entrepreneurs and hiring or outsourcing to manage the tasks in which you have little skill.
Networking in your business community is available where business people gather. Chambers of Commerce are excellent resources, as are Retail Merchants groups, and service clubs, such as Rotary, Kiwanis, Lions, Jaycees, and others. The membership of service clubs are largely business people who are working together to improve the community through charitable programs.
Seek out professional advisors, such as an attorney and accountant, etc., to provide you guidance. Ask other business people who they use for these services, and then strive to meet these professionals. Carefully determine who is going to be a good fit for you and your business, because there are going to be hard choices to make along the way, and you will have to be able to trust and accept their counsel.
KNOW YOUR MARKET
Desire and persistence alone will not make you successful. You need to be sure that there is a market for what you plan to offer and that the competition isn’t already too strong. Market research is essential, and must begin with identifying who your potential customers are, and what features and benefits are important to them.
Using the results of interviews, surveys, focus groups, and other resources, you can develop a good marketing and business plan that takes into account customer needs, competition, pricing and promotional strategies. Make sure you are offering a product that is unique and competitive or at a lower cost than that of your competitors. Make sure you have the training, expertise and talent to run your business.
Twenty percent, or more, of all small businesses are started in the home. Home based businesses can be very successful, and statistics indicate that about 70% of these businesses survive the all-important first two years. If you are undecided about whether this is the right time for you to seriously consider self-employment, we recommend that you take the free on line entrepreneurial self-assessment (Canada: http://www.canadabusiness.ca/eng/125/) or,
(United States: http://web.sba.gov/sbtn/sbat/index.cfm?Tool=4).
The Small Business Administration provides extensive free services to those in the U.S., while the Canada Business Centers assist startups in their service area. The SBA provides free computer-based-training modules in a wide variety of topics that you can take from the comfort of your home office. The courses, located at http://sba.gov/training/index.html, include topics such as Business Planning, Finance, Marketing and Advertising, Franchising, Strategic Planning, and Business Management.
Canada’s resource, Canada Business, http://www.canadabusiness.ca/eng/, provides an extensive listing of resources for the entrepreneur, including an Entrepreneurial Assessment and “Starting a Business” as a main topic. Articles, recommended links and checklists are provided to help with planning.
HOME BASED BUSINESS
Over half of all the small businesses in North America are home based. The IRS specifies that a home-based business must have its own location (away from the family living space) that is devoted exclusively to the business. The business must be in regular operation, profits must exceed expenses in order to claim deductions, the business must be conducted almost exclusively in the home and the motive must be profit.
The maturation of the baby boomer generation, born 1946-1964, is going to have a huge affect on business. As baby boomers begin to retire the demand for leisure travel is increasing. As of January 2010 boomers were retiring at the rate of one every eight seconds in the U.S. , and that rate is going to escalate and continue growing for the next several years. Here is a listing of ten business segments that are poised to experience high demand in the years ahead.
WHAT BUSINESS SECTORS ARE GROWING?
An economic collapse means disaster for some businesses, naturally, while others tend to grow. For every retailer in trouble, there’s a movie-theater experiencing an all-time high in attendance. For every industry that got gob-smacked by the recession there is a college bursting at the seams with adults seeking degrees for new careers. For those on the job hunt or considering self-employment, focus on the industries that are growing.
MOVIES
Box-office grosses for January were up 20% since last year, for a whopping $1.028 billion intake. Attendance is up 16.78%. Watching movies at home is also popular. Movie Gallery’s reported plan to shutter 1,000 underperforming stores, including Hollywood Video locations, could make $200 million in annual rental revenue available to competitors including local mom and pop rental shops. (http://boxoffice.com/)
PHARMACY AND RELATED SERVICES
Not only are pharmaceuticals necessary, but the companies that produce them are growing as the baby boomers age. These companies have matured to the point they can do deals with their own cash and their own stock without having to go to the capital markets and ask for money. (http://www.csustan.edu/manage/harris/industry1.html)
HOME CARE AIDE AND MANAGED CARE
Health care services of all types will continue to grow for the next several years in response to the maturation of the baby boomer generation. Home healthcare services of all types, including fitness programs, transportation, in-home care and home delivery services are likely to be in high demand. (http://www.nahc.org/HCA/home.html)
BOTTLED WATER
Bottled water is huge. It’s the fastest growing segment in the beverage industry and shows no signs of slowing. At this growth rate, it will be the #1 beverage worldwide by 2013. Bottled water companies offer a wide array of bottled waters at prices that can provide healthy margins. http://www.bottledwater.org/
VIDEO GAMES
Sales of U.S. video games experienced a 22% rise in over the previous year, jumping 11% in 2008, to 409.9 million units, and rose 13% again the following January, presenting more evidence that even in the middle of a brutal economic downturn, U.S. consumers are willing to spend on video games. There will also be increasing demand for video game testers as the industry continues to grow. (http://electronics.howstuffworks.com/video-game-tester.htm)
INTERNET SERVICES AND RETAILING
Internet Service Providers continue to improve services available to their customers, and ultimately to the final consumer, as technology costs drop and competition matures. Retailing via the Internet is now a huge business as more and more people turn to this easy to use resource for everything from soups to nuts. Even in the recession eBay posted revenues of over $2 billion. (http://www.internetnews.com/bus-news/article.php/3816826/Revenues+Fall+but+eBay+Still+Tops+Expectations.htm)
PERSONAL CHEF
Just as the need for childcare grew significantly as baby boomers entered the work place, other personal services have experienced similar growth. Today, personal chef services are also in great demand. According to Entrepreneur.com, the personal chef business is among the fastest-growing in the country and one of the best home-businesses to start this year. Personal chefs typically earn $35-$50 an hour. Annual revenue from personal chef businesses is expected to hit $1.2 billion in 2010. (http://www.entrepreneur.com/businessideas/674.html)
LEISURE TRAVEL
According to some sources, the only industry that actually grew globally during the current recession was travel. Work from home opportunities in the online travel industry are already beginning to replace the mom and pop travel agencies of days gone by. One innovative company taking the lead in leisure travel consulting is World Ventures, a four-year old multi-level marketing company based in Plano Texas that will treat you like a preferred customer and waive airline booking fees.(http://www.leavontime.worldventures.biz).
PERSONAL CONCIERGE
A personal concierge service is based on the most basic of premises. People want things done but don’t have the time to do them, and are willing to pay someone to take care of it for them. Although personal concierge services are a fairly recent development, the number of companies that serve time-starved clients is mushrooming, right along with customer demand for such businesses. Membership in the National Concierge Association, provides networking and educational opportunities to help you get started. (http://www.nationalconciergeassociation.com/)
BIG-BOX RETAILERS
Where do you shop for all those discounted home staples? If you’re like most Americans the answer is Costco or Sam’s Club and Wal-Mart. These large volume retailers are positioned to under price other stores and can pick up all the demand that’s lost at higher-end stores which are suffering the results of high unemployment. They’re going to need staff to respond to increased demand. (http://www.wikinvest.com/stock/Costco_Wholesale_%28COST%29)
If you feel that the proper conditions are in place for you to go forward with starting your own business, here is a checklist of the basic areas you need to cover before opening:
Decide on the Legal Form for the Business (partnership, corporation, etc)
Choose & Register a Business Name
Choose & Purchase your Internet Domain Name
Research & Write a Business Plan, Operations Plan and a Marketing Plan
Set Up a Relationship with professional advisors, i.e., banker, attorney and accountant
Set Up Other Professional Relationships, consultants, suppliers, etc
Get Licenses and Permits, and meet other Legal Requirements for Operating a Business
Set the Price for Your Product or Service
Determine the Financing You Will Need and How You Will Get It
Obtain Office Space, Equipment and Suppliers
Plan for Risk Protection, Intellectual Capital Protection, Business Insurance
Set up a Financial Management System
Ready to set sail toward a new life as an entrepreneur? Be sure to do your research to determine whether the business opportunity you’re considering is real . . . there are plenty of scams out there . . . and then make decisions about how to go forward. Check information sites like Inc .com, Entrepreneur.com, allbusiness.com, and similar information silos to get as well informed as you can. Remember, the more widely you read, the better the decisions you’ll be enabled to make.
Job Hunting in a Down Economy October 30, 2009
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Job hunting during difficult economic times is challenging, but it doesn’t have to be overwhelming. Here are a few important steps to incorporate into your search methodology to help you conduct a more orderly and structured search.
Define your personal brand
Your personal brand is what differentiates you and makes you stand
out from your competitors. It’s the unique edge that you’ll need to compete for jobs in today’s marketplace. Ask two or three trusted professionals you know to write a paragraph describing you, so you don’t overlook traits important to a potential employer. You could also use recommendations others have written for you and posted on networking sites.
Compose a detailed list of the skills and knowledge you possess. Don’t limit your skills to what you have learned in your career. Think about what you have learned in other venues as well. Skills are often acquired through participation in community activities where you may have worked in capacities outside your career path. These skills are also important in defining who you are.
Consider online assessments that may help you get a broader understanding of what makes you who you are. Your personality traits help define you as a person and an employee. Gaining clarity about these can help you do a much better job of marketing yourself in a time when it is important to find that perfect job opportunity.
The granddaddy of all personality assessment tools, the Myers-Briggs Temperament Sorter is now available online at www.keirsey.com. Upon completion of the assessment you will have immediate access to your results, and a trained counselor to help you interpret the results. Over 40 million people have used the assessment to gain insight into what makes them tick and what hampers their career advancement.
CareerFit is another excellent resource to help you uncover what would be a best fit for you and what wouldn’t. An online assessment tool located at www.careerfit-test.com, it helps test-takers identify their career interests and career personalities.
Assessments can be an excellent investment of time and money. They can help you discover your strengths and weaknesses and recognize where and how you add value and what makes you stand out from others. When you have completed this step, begin developing your unique brand with all of your networking contacts.
Define Your Job Ideals
Start by identifying what is important to you in a job. Think about jobs you’ve held, and what you liked and disliked about each of them. List those characteristics or environments that helped you grow and feel productive, and also list those that didn’t. Review your completed lists and analyze why you liked or disliked each item. This step will help you identify the internalized values and beliefs that cause you to react in certain ways to situations you encounter.
Then list your needs. What do you need for compensation? You can research what a typical salary range for your occupation is in you community at www.salary.com (www.salaryexpert.com in Canada). Are you willing to relocate? How much vacation do you require? Are you willing to commute? Do you need day care? What about flextime or telecommuting?
Naturally you want to understand the health benefits that are provided, but you may also have other needs, such as relocation or travel reimbursement, maternity/family leave, personal days and sick days, bonus and profit sharing, signing bonuses, and any other items that are important to you. These are necessary for you to consider, rate in importance, and then use as a way to measure whether an occupation or position you are considering will be a good fit.
Consider Shifting Your Career Path
Let’s face it. This is a tough job market. Perhaps the toughest we’ve seen in decades. Many folks are finding few opportunities in their chosen fields, and the interviewing process may include dozens of qualified candidates. If you are struggling to find openings in your chosen field, perhaps its time to consider other occupations that might be a good fit for your interests and skills.
It is often surprising how many different occupations use the same skill sets while offering the quality of life and job satisfaction that are so important in making a career rewarding and fulfilling. Career counselors routinely test their clients for occupational fit and then help them make informed decisions about which paths to pursue.
A reliable Internet resource to help you do this research on your own is the Self Directed Search assessment located at www.self-directed-search.com. The SDS can help you make informed career decisions, and has been used by more than 29 million people worldwide. SDS results have been supported by more than 500 research studies.
The results provide an extensive list of the occupations and fields of study that most closely match your interests. You can then explore the careers you are most likely to find satisfying based upon your interests and skills. Research occupations that interest you in the Occupational Outlook Handbook at www.bls.gov/OCO/. This site will help you discover what it is like to work in that occupation, including details on work environment, what training is required, how promotion occurs, and many other details to help you visualize whether that kind of job is a good fit for you.
Next, you need to determine whether you are a good fit for the occupations you wish to consider. Go to www.online.onetcenter.org to get an understanding of the skills required for the occupations you are researching, to determine whether you have the required career assets to be successful in that field. If there are gaps, you may want to consider how you can acquire the needed skills. Explore every industry or job function that initially appeals to you. The broader your search, the better your chances of locating the perfect fit.
Research Potential Employers
One of the biggest shortcoming of job candidates is that they don’t know enough about the companies to which they’re applying, and, consequently don’t know how they can contribute to the company’s success. To stand out from your competition, it’s crucial to be extremely knowledgeable about any company for which you would like to work. Learn what is happening in the industry. You want to know what challenges they are facing in today’s market and new initiatives are being undertaken to develop emerging demand for new services or products.
Set up news alerts at http://alerts.google.com for companies
on your target list. Search for blogs by industry leaders and read or watch the national and business news to keep up on challenges and new initiatives in the industry. Consider professional societies or associations in your area that might provide networking opportunities that can lead to learning more about what is happening at that local employer in which you are interested.
Network, Network, Network
Networking taps into the “hidden job market,” where openings exist long before they are advertised. Most of these slots are filled by someone identifying a need and asking their contacts if they know someone who would fit. The Internet is a great research resource, but it still accounts for a very small minority of job filled. We constantly hear that 70 to 80 percent of all jobs are found through networking referrals, not through newspaper listings or Internet job boards.
The best place to start networking is one-on-one with the people who already know you: your family, friends and other close contacts. Social scientists tell us that everyone has well over 100 people in their immediate circle of influence. Think about those folks who know you best, and start networking with them. Make a list of these contacts, and then prioritize it, putting who you want to talk to first at the top.
Then plan your networking strategy. Call or email these contacts and set up informal chats to discuss the occupations you have investigated and to seek their advice on how to improve your search strategy. Never ask if they know of a job opening. That puts your friends in a defensive position and makes them uncomfortable. Instead, ask if they know anyone else you should talk to for more insight and guidance. People want to help, and asking for contacts is something almost everyone can easily do to help you out.
Prepare a list of companies you are researching and share that with your networking contacts as you are explaining the steps you are taking to research opportunities for career advancement. Ask if they know anyone who works at any of those companies who might be able to provide some advice. Try to get three or more names from every contact you make. Then, set up networking meetings with those to whom you have been referred, and continue your research.
Be Prepared for the Interview
Very frequently when you are in a networking meeting with someone to whom you’ve been referred, and that person is looking over your resume, they may recall that as associate mentioned a while back that they need someone to fill a particular need. Sometimes they pick up the phone and call that person to see if they are still looking, and might take you down the hall to meet. Suddenly your networking meeting turned into an interview. You need to be prepared.
Develop a marketing plan for yourself, including your portfolio materials, examples of your work, your statement of objectives, and any other materials that help you demonstrate what you have to offer a potential employer. You must also directly tie yourself to your accomplishments in a public, linkable format for all the world to see if a professional image is important in your field.
The Future Buzz (http://thefuturebuzz.com/2009/02/18/personal-marketing-plan/) states that there is no power in remaining silent. In today’s world a professional is all but invisible unless they are blogging, talking shop with peers, and taking charge of their own personal PR.
I have discussed in my online webinars that you may need to have more than one resume with you, so you can present the one that is appropriate for the person you have been taken to meet. You may need to create two or three functional style resumes that reflect your various skills as they relate to a variety of fields. The functional resume reflects your skills rather than a chronological listing of your previous employers, and helps the viewer quickly view a list of your transferrable skills. For more information on this style resume visit www.quintcareers.com/functional_resume.html.
Be Visible to the right people
Networking is not just about who you know, but also about who knows
you. So, it is important to get out in the community and meet new people. Expand you network. Attend industry association conferences, seminars, community networking sessions, workshops and any event where professionals are gathering. Use www.LinkedIn.com to join industry group discussions and increase your list of contacts.
Consider a membership in the Chamber of Commerce in your area. The Chamber is made up of business professionals in your community who are working together to promote the economic health of the area. Service clubs such as Rotary, Kiwanis, Lions, Jaycees, etc., are made up mostly of business people who are volunteering their time to provide grants and activities to help those in need. They are a great place to meet business people in a social setting.
There are many nonprofit, community and religious organizations that constantly need volunteers, and this may be a good time to learn new skills. Giving back is rewarding, plus your service has many tangible benefits: you’ll meet new people who may be able to refer you; you’ll build skills and experience that can enhance your resume; and you may come across paid openings at an organization where you’re donating your time.
Often those job goes to the person who is in the right place at the right time, and are never advertised. Stay in touch with everyone you know and everyone you meet. Keep notes about their interests and associations. Send an article he or she might enjoy when you run across it, and comment on a person’s status update on Facebook or Twitter when appropriate. Just be careful to remain polite and professional. You want to nurture a positive impression, not pester and irritate!
Keep Your Chin Up
It’s easy to become frustrated while job hunting any time, but in a tough economy it can be much worse. Stay active. This is not a time to sit around and hope something comes your way. Pay attention to personal hygiene. This is not the time to let yourself go. Don’t spend all your time on the Internet looking at job postings. Get out of the home office and mix it up with friends, family, and new interests.
Look for inexpensive ways to have fun and stay relaxed. Put together a neighborhood pot luck dinner party, or get yourself to the library, museums, join a gym or just start taking regular walks. Spend quality time with the people you love and take care of yourself. This can be a time to learn new disciplines as you follow up contacts on a regular basis, acquire new interests and skills, and may even help you to counsel someone else you know who will someday need help getting through what you are experiencing today.
Larry E Vaughn is a certified eLearning career counselor for Drake Beam Morin (www.dbm.com), has operated a private consulting practice for over twenty years, and appears daily on proprietary counseling webinars.
Austin’s Urbanly Location Guide December 16, 2008
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Founded by entrepreneurial visionary Lance Vaughn, Urbanly.com is dedicated to matching Austin’s urban charm and appeal to your desired lifestyle. With a focus on finding ideal residential qualities to fit your needs, Urbanly.com offers a vastly improved shopping experience that saves you time in screening neighborhoods and properties that don’t warrant a personal visit.
The team of real estate and related business professionals Lance has assembled provide an unique opportunity for you to understand the Austin cultures, shopping districts, neighborhoods, lifestyles, conveniences, and how each of these affect your needs and preferences, so you make the right decision about the best location for your new home.
Our newly expanded home listings, coupled with insightful information on services and facilities convenient to each location help you better understand the character of the neighborhood, the proximity to attractions in the area, and the property’s virtues. Now you have the perfect tool to screen out those properties that don’t fit your needs before you invest time in taking on site tours.
The Urbanly.com team’s collective background comprises many years experience in a variety of business and consulting practices that lend another layer of understanding the intense demands on your time, and allow us to cut through the maze of details to be as efficient as possible in getting you settled.
Finding just the right accommodations in Austin can sometimes be challenging. Whether you’re looking for a single family home, apartment, condo, or other type residence, we strive to minimize the challenge and eliminate the stress. Buying or renting a home is a life-changing event, and we are committed to making this experience as pleasant and rewarding as possible. Connecting buyers with ideal Austin properties in neighborhoods that match their lifestyle preferences is a passion we look forward to sharing with you.
Selling? Homes listed with Urbanly.com receive our uniquely designed internet listing services, which provide a more intimate shopping experience to visitors to your home’s website, yielding a better qualified prospect already well familiarized with your property and its proximity to conveniences.
If you are looking for urban-ly living with close-in convenience to downtown Austin, or have a property that would be of interest to someone who is, give me a call or email me. I look forward to our team helping you choose the neighborhood and property that will be the perfect fit for you. Lance Vaughn, Realtor/Urbanist, Austin, Texas, 512-751-7201, lance@Urbanly.com.
The Austin Community
Chic and modern versus old and nostalgic. Contradictory life styles? Not here in Austin. These seemingly opposite lifestyles join seamlessly to provide city dwelling at its best. Local neighborhoods retain their quaint, comfy and grass roots down-home feel, while home values in the close-in neighborhoods of the old-downtown area have increased, as renovation, reconstruction and development have flourished in recent years. Recently the new construction focus has been on high-rise condos and lofts that further enrich the lifestyle choices with dramatic downtown views and close-in access.
Convenience is critical for many home shoppers, including many with downtown workplaces, a desire to locate near one of the centrally-located hospitals, or enjoy the bustling night life and live music that have made Austin famous around the world. Austin’s ubiquitous and progressive bus system with 400+ vehicles, enhanced by light rail commuter service into the downtown area, provide outstanding services to residents of the community, expanding their ability to reach amenities easily and inexpensively.
Longer term transportation planning addresses the pressures of regional population growth in the Austin which is estimated to double in the next 25 years. The plan provides an opportunity to cut through Austin’s traffic congestion and help ensure that our city’s communities remain great places to live, work and play. Input from thousands of citizens has helped create the plan, which includes Capital MetroRail, Capital MetroRapid, expanded Local and Express bus services, more Park & Ride locations and possible future rail services in Central Texas.
While we understand that nothing can replace an actual tour of a property and its neighborhood, we also realize that your time is often stretched to the limits, and that you can use some help in making your home search as efficient as possible. Here at urbanly.com you’ll be able to gain great insight into the features of each home listed, and the neighborhood in which it resides, as well as its proximity to amenities. Just check out the “walkability” rating for the property to see just how convenient it really is to the services you seek.
Some of the older, more prestigious neighborhoods in close-in Austin retain the charm of “old town,” and have the benefit of being right in the heart of Austin. These neighborhoods have wonderful character, while being very close-in, making walking to destinations not only possible but also very pleasant. We call this “walkability.” Our property listings give you insight into just how convenient each of these locations really are.
Close-in Urbanly Austin Neighborhoods
Barton Hills
Barton Hills is a small residential community nestled among the hills of south Austin along beautiful Barton Creek. This historic neighborhood is all about walkability, and has experienced continual rejuvenation due to its proximity to downtown. Amenities are easily accessible on foot or bicycle, and residents can also drive a short distance to bustling nearby shopping areas on South Lamar and Ben White Boulevards. The Barton Hills area is just minutes from downtown Austin and easy access to Barton Springs Road which is known locally as “restaurant row.”
Barton Hills’ hilly, meandering streets are lined with ranch-style homes, low-rise apartments and condos whose residents enjoy easy access to Zilker Park and Lady Bird Lake on its Northern edge, MoPac on the West, and South Lamar Boulevard and Loop 360 to the southwest. The neighborhood elementary schools also consistently get top marks from state education officials, making Barton Hills a popular location for young families, as well as business professisonals.
Bouldin Creek
Tucked away in the south-central part of Austin’s Urban Core.is Bouldin Creek, a neighborhood of unassuming small homes and apartments once the childhood home of writer and radio humorist John Henry Faulk whose small family mansion on West Live Oak has been an upscale dining spot for over 50 years.
Given its proximity to downtown and nearby “SoCo,” parts of Bouldin Creek have been a desirable location for new development, but the neighborhood maintains its own, independent, character. Small apartments and homes fill this neighborhood where the local coffee shop is unquestionably not part of a chain, as it provides home brewed coffee concoctions for customers and water bowls for visiting pets on the funky patio on South First Street.
Bounded by South Congress Avenue on the East and Bouldin Creek on the West, South First runs through the heart of the melting-pot neighborhood, and sets the tone for home-grown business and home-spun neighboring. With its Mexican bakeries, independent “revolutionary” bookstores, tattoo parlors, an art gallery or two, and various cafes South First gives Bouldin Creek a flavor all its own.
Dawson
The Dawson neighborhood is located in the south-central part of Austin’s Urban Core, bounded by West Oltorf Street on the north, South 1st Street on the west, Ben White Boulevard/US Highway 71 to the south, and South Congress Avenue on the east.
Given its proximity to downtown and nearby “SoCo,” parts of the Dawson neighborhood have been a desirable location for new development, but the community maintains its own, independent, freestyle character while providing excellent access to all the desired amenities and services.
Downtown Austin
Austin’s downtown is defined by its position adjoining beautiful Lady Bird Lake, formerly called Town Lake, which is a reservoir on the Colorado River. A system of hike and bike trails built along the shoreline of the lake establishes it as a major recreational attraction with spectacular views punctuated by the stately State Capital Building as it rises above the lake and downtown area.
But, the capital city is possibly best known for its entertainment venues such as 6th Street, the Warehouse District, Red River District near the convention center, which comprise three blocks of the best, and arguably the most, live music in Austin. If Austin is the worlds live music capital, then the Red River District is the heart of it all. Any weekend you can see more than twenty bands playing in this three block area.
East 6th from Congress Avenue to Interstate 35 is Austin’s official entertainment district, and as home to numerous clubs and bars it is the heart of our live music scene running the gamut from jazz, blues, hip-hop, country, rock, to all other genres. You’ll also find every kind of food throughout the area, including ribs, Tex-Mex, Cajun, chili, steak, and seafood. Casual to formal; you’ll find it all in the district. 6th Street is also the traditional site of numerous fairs and holiday festivities where residents and guests take to the street for fun and socializing.
Downtown Austin’s famous nightlife scene is just one aspect of what is a vibrant city center 24 hours a day. Downtown also has its quiet places and times, galleries and shops that nourish a sophisticated lifestyle. The entertainment districts are just far enough away from most of the downtown apartments and lofts to serve as an inviting get away without being noisy, but still within an easy walk.
Downtown living is, of course, ideal for anyone working downtown, but given easy access to major freeways commuting from downtown is fairly easy. Getting around downtown is made easy by using the free “Dillo” buses. The city also provides abundant sidewalk bicycle racks on major downtown streets. Walking and biking are favorite pastimes, with many nearby well maintained trails and paths provided.
Downtown Austin’s exciting vibes come from an aggressive effort to create a pedestrian-friendly downtown community where residents can enjoy easy access to recreation, shops, cafes, galleries and nightlife. And, everything within walking distance. Urbanly.com’s website includes “walkability” information on downtown and close-in properties for those who enjoy walking or biking.
Residents can find almost everything they need for daily urban living within the boundaries of downtown Austin; dry cleaners, drug stores, gas stations, boutiques selling clothing, home furnishings and artwork. There are also several popular home decor stores, a homegrown bookstore and the Whole Food Stores grocery store and cafe with take-out for the downtown neighborhood resident.
World’s Largest Urban Bat Colony
Crowds gather at dusk to watch a flock exceeding a million Mexican free-tailed bats flitter out from under the Congress Avenue Bridge as it spans Lady Bird Lake. Standing along the walkways on the bridge, or from any of the areas on either side of the lake, visitors are treated to an exceptional spectacle as the bats start their daily activity of feeding on pesky mosquitoes. It’s advisable to wear a hat for bat watching; guano happens.
Nightwing – Across Congress Street from the American-Statesman Newspaper building, on Barton Creek, is an eye-catching, free-swiveling sculpture named Nightwing, which honors the famous Austin bat colony of Mexican free-tailed bats.
East Austin
From contemporary urban lifestyles to reminiscent corner stores, East Austin is a mix of urban and traditional residential cultures and economic development. East Austin blossomed into a thriving urban neighborhood as the downtown area began to grow out toward the more affordable East side. Today the area is popular with those seeking urban living on the outskirts of downtown proper.
To accommodate the demand for growth, mixed-use developments are filling the demand for modern urban lifestyles, while older Victorian-era homes in the area are also being returned to their former glory. This neighborhood is truly a perfect blend of modern, nostalgic, upscale and affordable.
Residents of this neighborhood can enjoy the nearby Lady Bird Lake Hike and Bike Trail, museums, festivals and numerous art studios. History buffs can tour the Texas State Cemetery, where many of Texas’ most notable citizens are at rest.
Hyde Park is an attractive 2,000 home historic community located on the north edge of the University campus with the charm of tree-lined streets. This neighborhood is attractive for younger families due to its proximity to parks, Central Market North, and downtown amenities. This neighborhood is bounded by 38th Street, 51st Street, Guadeloupe, Duval, and (north of 45th Street) Red River.
Lower Congress (LoCo)
Congress Avenue, three miles south of Lady Bird Lake, called Lower Congress, or “LoCo,” is an ideal location for those seeking lower urban home costs with quick access to every where in Austin. MoPac Boulevard (Loop 1), U.S. 290, Texas 71, Capital of Texas Highway (Loop 360) and Interstate 35 are all very easily accessible from here. It is said that every where in town is about twenty minutes or less from here.
The broad expanse of South Congress Avenue is lined with apartments, condos, lofts, boutiques, cafes, and other neighborhood businesses. The area is also home to a thriving medical complex around South Austin Hospital, the South Campus of Austin Community College and Capital Metro’s South Central Transit Center.
The LoCo neighborhood extends generally from Interstate 35 west to Manchaca Road and from Ben White Boulevard south to Stassney Lane, including the neighborhoods of Battle Bend and Southwood.
Mueller
This development on the north side of UT is a master planned community with a variety of home styles ranging from condos, to lofts, apartments and single and multi-story homes. Large areas in the urban village provide outdoor community spaces like Lake Park with outdoor entertaining space and a 6.5 acre lake, beautiful parks, hike and bike trails, man-made lakes and playgrounds.
Developed on the old Robert Mueller International airport site in East Austin the development offers affordable homes for families with condos priced from the $100ks, row homes, yard homes and condos in the $200k range, town homes, yard homes, and condos in the $300ks and up. Mueller has a diverse melting pot of cultures and a comfortably walkable neighborhood with lots of green space.
Old West Austin
Old West Austin includes the neighborhoods of Pemberton Heights, Old Enfield, Bryker Woods, Tarrytown and Clarksville. Located in the west-central part of Austin’s Urban Core, the boundaries for this area are Enfield Road on the north, Lamar Boulevard on the east, Lady Bird Lake on the south, Mopac on the west.
The Old West Austin area is recognized both for its architectural and historical significance, and has traditionally been the one of the most exclusive neighborhoods in Austin. The homes reflect the architectural styles popular from mid-19th through mid-20th centuries, and the historic district has been listed in the National Register of Historic Places.
Traditionally one of the most exclusive neighborhoods in Austin, properties are meticulously maintained along streets and lawns lined with majestic oak trees. Homes in this area include single family residences, bungalows, cottages, and elegant mansions.
Bryker Woods, located just east of MoPac near 35th Street, (part of the Old West Austin historic district), was originally developed in the 1930’s and is spotted with many quaint cottage homes. It features stately tree-lined streets and convenience to Seton Hospital, Bailey Park, and Pease. Homes here begin in the $300K range.
Clarksville is a small historic area on the western edge of downtown, located east of MoPac bounded by 6th Street & 10th Street, West Lynn, and Waterston. Several restaurants are within walking distance, and, downtown itself is only a stroll away. There are a number of art galleries and small specialty shops in the neighborhood. Homes here are priced in the $300K and up range.
Tarrytown may be Austin’s most prestigious address, bounded by 35th Street in the North, Enfield in the South, MoPac in the East and Lake Austin on the West. Mostly an area of gracious houses, Tarrytown also offers condo and apartment conversions, and duplexes for rent, old churches and quiet parks.
On the banks of Lake Austin, on the western edge, is a 22 acre, turn-of-the-century park and nature preserve with lily ponds, tame deer and even peacocks. In the heart of Tarrytown is another park where area residents go to swim, hike and bike, relax and picnic. On the Southern edge of the neighborhood is the Lions Municipal golf course, and another park with a swimming pool that is a neighborhood gathering point for swimming, picnics and summertime movie nights.
South Congress (SoCo)
South Congress Avenue, a historical boulevard with a promising future, lends its name to the popular “SoCo” area, where Austin’s heritage is being transformed into a creatively vibrant and upbeat neighborhood. Situated between Bouldin Creek and Travis Heights with Lady Bird Lake on the North and extending south beyond Oltorf (the traditional southern boundary of downtown) to include apartments and businesses being built southward to Ben White Boulevard.
The heritage of Austin resonates throughout the SoCo shopping area, which extends to Oltorf, and has been described as “eclectic,” “funky,” “boutique,” “hip,” or “retro.” Whichever it means to you, there can be no doubt the area provides a unique shopping experience with that friendly locally-owned feel for bargain hunters and seekers of the rare and unusual.
The broad expanse of SoCo Avenue is lined with apartments, condos, lofts, boutiques, restaurants, neighborhood bars and coffee shops. One of the most famous landmarks, the Continental Club, is where many popular musical acts have launched their careers. Rejuvenated red-light motels now rent upscale living quarters to area executives and the rich and famous, while industriously eclectic storefront shops and cafes respond to the off beat lifestyles that make the area so popular.
The view of downtown Austin’s State Capitol Building from SoCo, by the way, is a definite eye pleaser, and the subject of countless photographs and still life paintings. Residents in the SoCo area can find pizza by the slice, sushi, and veggies to go, or go upscale with three course dinners complete with vintage wines. The beautiful Lady Bird Lake Hike and Bike Trail is also, literally, within walking distance.
“First Thursday” of each month is a regular event sponsored by businesses on South Congress that is quickly growing in popularity, and is becoming “the” thing to do on the First Thursday. Shopping and people watching are favorite activities as stores and shops stay open until 10 PM. A variety of themes and activities are provided throughout the evening.
On the Western edge of the SoCo strip, South First Street businesses reflect the rich Hispanic heritage of the neighborhood with independent grocery stores, bakeries, family restaurants, coffee shops, tattoo parlors, an art gallery or two, and fine locally owned cafes. With the entrepreneurial persistence that marks the Austin lifestyle, homegrown businesses like these local and independent purveyors have become instant local favorites.
South Lamar
To shop south of the river in Austin is to find unique spots like no other. If you’re on a clothes quest, you’ll find vintage, retro and club wear along South Lamar, which is quickly gaining momentum for location and vibe. Located just south of Oltorf between South Lamar/Manchaca and the Union Pacific Railroad, this neighborhood is experiencing revitalization and property conversions while maintaining good pricing value.
Travis Heights
Tucked on the southern edge of downtown between South Congress Avenue and Interstate 35, on the east, is the Travis Heights neighborhood, south of the Colorado River. It is one of Austin’s most sought after locations for many of the professionals who office downtown. This is an ideal location in a charming old world community just minutes from downtown, one of the neighborhood’s main attractions. The rejuvenation of nearby South Congress Avenue, including “SoCo” with its eclectic cafes and shops, added even more to the popularity and the value of property in the area.
Travis Heights was originally the ideal location for a home in the country, away from downtown, when the only way across the Colorado River in the 1880s was by ferry. Today most of the area is made up of 1920s single family homes and very popular apartment complexes, and older mansions with carriage houses and detached garages that have been turned into highly sought after apartments.
Travis Heights gets its name from the rolling terrain that gives residents great views of quiet woodland hollows with downtown in the distance. Community parks have stately wooded landscape where visitors can walk, jog or cycle. The greenbelt offers 23 acres of natural areas, and a dog-friendly park at Riverside Drive and Interstate 35 gives residents a leash-free play area to spend time with their pets after work and on weekends.
UT
Austin is more than the traditional stuffy center of government; it is a robust and vibrant melting pot of a community on the rise, where the University of Texas campus generates a refreshing flow of youthful ideals and ambition, as well as bringing research-related jobs to Austin.
Getting around, to and from, this campus is made much easier than in many campuses, as the city transit system provides about 8,000,000 bus trips to UT students, faculty and staff annually. There is rarely much of a wait for transportation, as during peak hours the busses arrive every ten minutes, and off peak every fifteen minutes and make all parts of the campus, downtown, and other areas of the community available.
Hyde Park is a 2,000 home historic community located on the north edge of the University campus. This is an attractive neighborhood for younger families due to its proximity to parks, Central Market North, and the charm of lovely tree-lined streets. This neighborhood is bounded by 38th Street, 51st Street, Guadeloupe, Duval, and (north of 45th Street) Red River.
Zilker
Homes in this area range from petite houses to large estates and historic homes dating to 1875. With downtown and South Congress just a short walk away, Zilker is one of Austin’s hippest communities.
The community also appeals to active lifestyles, with meandering hike-and-bike trails, frisbee golf, extensive botanical gardens and sunset views of the Congress Avenue Bridge.
Zilker Botanical Garden
Zilker Botanical Garden is ideally located in the center of Texas’ capital city on 30-acres on the south side of Lady Bird Lake, and boasts gardens magnificently endowed by nature with bountiful trees, natural grottoes, and aquatic habitats that have been integrated into a design of spectacular beauty and serenity.
Featured gardens include a Japanese garden, xeriscape demonstration garden, rose garden, cactus garden, bedding displays, floral display garden, butterfly trail, butterfly garden, and herb & fragrance garden and a prehistoric garden.
The Hartman Prehistoric Garden is filled with Cretaceous plants, gar-filled streams, reptiles, dragonflies, and butterflies that recall a period millions of years ago, during the Cretaceous period, when the park was a beach shoreline on the Great Inland Sea.
Educational opportunities for people of all ages are offered through displays, research programs, and specialized gardens. Guided group butterfly tours are available with advance notice.
The Japanese garden transforms 3 acres of rugged hillside into a peaceful garden complete with a traditional Moon Bridge over Koi filled ponds, a Japanese Teahouse which affords a beautiful view of the Austin skyline, and stone gates donated by Austin’s Sister City of Oita, Japan.
The gardens are free and open to the public year-round. There may be admission and parking fees for special events.
Growth Through Business Networking February 3, 2008
Posted by larryvaughn in Consulting, Technical Writing.2 comments
As I have stated many times in my online Entrepreneurial webinars, successful business networking can lead to new clients and new partnerships by expanding who knows you and knows about your business idea. You have to be visible in the business community for business networking to work.
You have to get out there and actually connect with people. Business networking creates a pool of contacts from which you can draw leads, referrals, ideas, and information for your job search. You have to find the people you want to connect with and develop a plan for getting in front of them.
“It’s not just what you know or who you know, it’s also how well they know your skills and interests that counts when you are networking,” says Herb Watchinski, owner of Sirius International, Inc. and professional Career Center Consultant in Columbia, Missouri. “They have to know you well enough for you to come to mind when a manager describes the position they are trying to fill, and asks, “Do you know anyone good?” That is when the “work” part of the word networking pays off,” Watchinski said.
It is said that up to 80% of jobs are never advertised. They are filled when someone says, “You know who would be good at that?” And, the referral is made. It is a popularly held belief among career consultants that networking has always been the most effective way to find that new position you’re seeking.
Typically, less than 20% of jobs are filled through a combination of newspaper, search firms, and Internet. 80% percent are filled through networking referrals, and around 60% of executive vacancies are filled through networking. Most jobs are filled when a manager asks associates or peers if they know anyone good.
Initially, some of my business clients think business networking is just about mailing out brochures or circulating around a meeting room and handing out business cards, but it is really about building personal relationships over time. Today, who you know is just as important as what you know when that question is asked. You want your contacts to know about your goods and services so when someone asks, “Do you know anyone that would be good?” you come to mind.
Business networking and career networking are becoming so similar they are merging into what is increasingly being called social networking. Good business networking starts with networking socially through groups and organizations ranging from local service organizations like Rotary, Kiwanis and Lions Clubs to professional and trade associations. Chambers of Commerce and Merchants Associations offer venues where business people from throughout your community gather to promote the common good.
Churches often sponsor networking clubs for those in their neighborhood who are in job transition and networking groups are springing up in various specialty fields. But, the World Wide Web is the hottest new place to cultivate business relationships.
“Online networking is a phenomenon that really has just started to reach its stride,” Watchinski said. “Business networking services like Ryze.com, Ecademy.com, and LinkedIn.com let active networkers connect with others in ways not possible before the web. Netshare.com provides executives and professionals at the $100K level with networking opportunities, and a community of peers for the exchange of strategic information. Executives, of course, also have to network into headhunters and executive search firms. Your eNetwork can literally extend around the world, and can include a million or more contacts at your third level.”
Visualizing the Network
To visualize a network, think of the outline of a target, with you located on the bulls eye. In the first ring around the bulls eye are the people you already know through work, church, civic or social organizations, and your family members. These are called your primary contacts. Typically, there are 300 people in your primary contact ring.
You may not, at first, think you know 300 people, but keep in mind; this includes people you only know by first name, who are in your diverse social network. It also includes your doctor, dentist, attorney, accountant, and all other professionals with whom you interface. So, it isn’t as hard to come up with 300 primary contacts as you may have at first thought.
Now, if all 300 of those people each know 300 people the ring around them contains at least 90,000 Secondary Contacts for you to meet! The ring around them would contain an amazing 27,000,000! There are over eight billion in the fourth ring, and since that is much more than the population of the USA, you have worldwide contacts within reach. Fortunately, most referral jobs are located in the ring containing the 90,000, and you usually don’t have to network beyond that level.
There are frequent situations, however, where you will meet with one of the Secondary Contacts, and they say, “You know, one of my associates was mentioning to me the other day they were looking for someone to specialize in an area I think you would really fit into well. Let’s walk down to her desk to see if she is in.” Boom! All of a sudden you are in an interview!
Establishing Credibility
“Because networking is about building and maintaining relationships, credibility is a key element,” Watchinski said. New contacts won’t necessarily start driving business your way or give you a referral until they know you better. Referrals aren’t given easily today. You have to earn respect. If you don’t take the time to establish credibility, you’re not going to get that referral you might desperately need. People have to get to respect you, feel confident that you will consistently deliver quality.
Think of it this way,” he continued, “Referrals are very powerful. They will open doors for you. However, when I refer you, I am putting my own reputation on the line. If you do a good job, my Primary Contact that hired you will be pleased. But, if you do a poor job, that reflects badly on me and my judgment. That’s why you have to earn the right to be referred.”
Helping others is one sure-fire way to establish credibility. It really comes down to being willing and open to helping people. Look for ways to expand your network, and when you connect with people give them something useful, such as information, ideas, and contacts. That’s the best way to build credibility, especially if you give it freely without any strings attached. The more you give away the more you become an important contact in others’ networks.
People will come to you because you have the connections they seek. Networking is more about cultivating relationships, and is all about give and take and willingly helping people. If you would like to get your eNetworking started, visit my LinkedIn profile, and request to join the network at http://www.linkedin.com/in/larryevaughn.
In closing, there is a word of caution about eNetworking I feel compelled to share. With identity theft on the rise, we each have to be very cautious about the personal information we enter into online databases. Ask yourself, “Why does this website need this information?” If you can’t think of any reason, there may not be one. Be particularly cautious about information that can be reverse-looked-up as a step to stealing your identity, such as your mailing address and home telephone number.
There are eNetworking websites that provide adequate protection from hackers, but I would always recommend erring on the side of caution. I personally have avoided joining online eNetworking communities that require my mailing address to open an account, but do all their communication by email. What value does that mailing address have to them other than something they can sell to marketers? And, who needs more junk mail? Also, that database just might become an attractive target for hackers working for identity thieves.
Bevier & Southern Railroad January 21, 2008
Posted by larryvaughn in Creative Writing.1 comment so far
One of my earliest personal memories is a visit to my grandparents’ house in Bevier, Missouri. My grandfather, William Thomas Vaughn, was pastor of the Baptist Church there. My family had traveled by a Chicago, Burlington & Quincy Railroad steam powered passenger train, from to Bevier. The tracks were on the same roadbed as the predecessor Hannibal & St. Joseph Railroad, part of the original Pony Express route.
Bevier, at the time was a bustling coal town, with active coal mines all around the area. I loved hearing the big steam engines pulling the heavy coal trains from the mines through town. This visit to Bevier must have taken place in the spring, because I remember my grandmother, Beulah, had just dug up some roots to make fresh sassafras tea for us. Sassafras tea, served steaming hot in a china cup with a touch of real cream was a special event the entire family enjoyed.
I can remember several times we would hear a train approaching, and I would run to the sidewalk along the street, to gaze the few blocks toward the railroad tracks to catch a glimpse of the engines chuffing through the intersection. I always enjoyed the noise and drama of the “working” end of the train, and admired the men in the cab of the locomotive who made the train “go.”
The original operator of the Bevier & Southern Railroad was the Kansas & Texas Coal Railway, which was reorganized in May 5, 1898 as the Missouri & Louisiana Railroad. The Missouri & Louisiana divided on September 26, 1914 with the northern portion adopting the name Bevier & Southern, with the slogan “Have Train Will Haul.” During 1915 the company operated 63 miles of track in bringing coal from the many mines along its route to the CB&Q siding in Bevier for shipment to markets all over the Midwest.
Headquartered in Bevier, the railroad had its general offices located near the roundhouse, which sat just below the CB&Q siding. Records indicate that B&S employed over 40 employees at one point with an annual pay roll amounting to $135,000. The railroad was very important to the coal mines all along the line, and it was a primary transportation link for many of the residents of the communities that sprung up around the mines.
Miners would gather at the Bevier roundhouse each morning to catch the 4AM passenger train and ride to work. School children would then ride the return train to Bevier so they could go to school. After school the children would walk down to the train station and wait for the train home. The return trip brought miners home from their day’s work.
The passenger train usually consisted of seven miners’ coaches and coach number 204 for other passengers and the mail. Many people relied on the B&S not only for transportation, but also for jobs and to ship coal out that was mined in the Bevier area. The passenger service was discontinued in 1926 after post offices at Ardmore and Keota closed, and the postal contract was cancelled.
In 1943 it was necessary to construct additional tracks to serve new pits at Southern mines, and the railroad tried electric locomotives to reduce the cost of operation. The experiment lasted only two years, however, due to the severe grade between Ardmore and the Southern mines. Frequent burnouts of traction motors proved the locomotives were ill suited for the task, and the electric operation was discontinued.
Over time, as mines depleted their veins of coal and the operations were closed, the railroad was forced to abandon unused sections of track until it finally reached its final length in 1961 of 9.18 miles, from the CB&Q (now Burlington Northern) siding, adjacent to their yards in Bevier, to Binkley where the last working mine was located.
The B&S went out of business in 1982 after seventy years of operation. Their general offices were moved into coach #204, parked on a siding behind the roundhouse. One of their locomotives, #109, a Brooks 2-6-0 that was originally Illinois Central Railroad #560 is now on display at the Illinois Railway Museum. Another of their engines, Baldwin 2-6-0 #112, is on display at the post office in downtown Bevier.
According to Wikipedia, the free Internet encyclopedia, the railroad was reopened in the late 1990s under the ownership of the Burlington Northern and Santa Fe Railroad, now known as BNSF Railway so it could serve a large coal-fired power plant at the Thomas Hill Reservoir. The new line is approximately 25 miles long and is still in use today.
I was fortunate to make a couple of motor car trips on the abandoned railroad in the mid-1980s, once while the roundhouse was still fully equipped with its steam powered tool shop, and then again after the equipment was sold to Steamtown Museum . On the first trip the owner arranged to have some of the former employees meet us at the roundhouse to show us around the property, and they later agreed to ride down the line with us in the motorcars.
We had a splendid fall day on that first trip, and we enjoyed the former B&S employees as we ran the two motor cars down the line, listening to their stories about past operations on the line. I made tape recordings of several of the conversations as we toured the grounds and roundhouse, and we also acquired a large number of 35mm photos of the equipment, buildings, roundhouse and scenery. It was a delightful experience, and a day I will always fondly remember.
The roundhouse was subsequently moved to Steamtown Historic Site Pennsylvania as a fine example of a steam operated repair and maintenance facility from the steam era. It is difficult to imagine the complex web of massive drive belts that operated each of the gigantic drills, saws, and presses, but if you should have the chance to visit Steamtown this is one exhibit you won’t want to miss.
Snapshots from the Bevier & Southern Railroad motor car excursions
Flickr slideshow:
Gideon’s Island January 16, 2008
Posted by larryvaughn in Creative Writing.add a comment
Gideon’s Island
By Larry E Vaughn
There’s something a little frightening about your twelve year old son achieving manhood. First he’s childishly mischievous, kicking pea gravel at his buddy, and then he’s using proper logic to make a decision that will affect his entire adult life. He’s gaining self confidence, becoming self-sufficient, and learning independence by conquering the elements of nature with his fellow Boy Scouts.
It was with great excitement the twenty-four scouts from Holts Summit, Missouri climbed aboard the 28-foot cabin cruiser, Gidoris, for a forty five minute cruise to the Lake of the Ozarks island where they would camp for the weekend. The skipper, Gideon Houser, gave the scouts a tour of his well-appointed boat, briefed them on water safety, then issued and fitted life jackets.
Scoutmaster Dwight Gates, who had driven the scout troop‘s bus, had overseen the packing of tents and supplies into a small fishing boat towed behind. “The boys have been preparing for this trip for several weeks,” Gates remarked, “and, I am very grateful to Mr. Houser for making this special opportunity available to us.” The scouts’ boat was launched, and tied on behind the big cabin cruiser.
Houser, a skilled and courteous ship’s captain, eased the big boat from the dock into the main channel. After setting his course and stabilizing the gentle throb of the engines, he stepped aside, allowing each of the scouts to take his turn at the wheel. Keeping an ever watchful eye on other lake traffic, the skipper answered a continuous barrage of questions from the admiring boys. “One of life’s greatest pleasures,” Houser chuckled, “is being able to share a new experience with someone. I’ve been looking forward to this weekend, myself.”
Excitement reached new levels as our destination came into view. The scouts began scanning the wilderness along the shoreline for campsites, likely fishing spots and interesting areas to explore. The Gidoris was quickly anchored thirty feet offshore, and scoutmaster Gates untethered the fishing boat loaded with gear, and headed for the beach.
After unloading the boat on a graveled beach with secluded coves on either side, Gates began shuttling the scouts and adult leaders ashore. Tending to business first, the scouts quickly erected the six tents that would house the troop that night, and gathered firewood for campfires.
Then there was free time for fishing, swimming and exploring. Gates, now in swimming trunks, selected an area to be set aside for swimming. After checking the lake bottom for hazards, he established boundaries by anchoring lifejackets on the perimeters to serve as markers. Then appointing lifeguards, testing each boy’s swimming skill, and pairing the boys into a buddy system, he let them swim freely, while maintaining a constant vigil.
While some scouts were exploring the island’s wooded and beach areas, searching for new discoveries, collecting shells, or just admiring nature’s wonders, others had broken out fishing rods.
Uniformed scouts could be seen on almost every point, trying to catch a trophy fish. It didn’t matter to them what kind of fish it was they caught, just so it was big enough to brag about. And, sooner or later that night, where you saw a scout, you saw an adult leader untangling fishing line, working lures loose from obstructions on the bottom, tying new knots in the line, and putting fish on stringers. It was a new experience for many of the youngsters, and a rewarding afternoon for the adults.
The sky had become cloudy during the afternoon, and now as dusk approached, a solid overcast hid the sunset. It was time for supper. The boys chose spots for their cook fires, downwind from the tents. They brushed debris away from their chosen spot, then assembled kindling and firewood. Soon there was chatter from all around the campsite as each group busied themselves with preparing their meals. The variety of foods ranged from simple canned stews to steak and potatoes. Some had even brought a dessert.
As each scout finished his evening meal, he collected any trash he had created and placed it in the troop trash container. Then he scoured, washed and rinsed his mess kit before packing it away for the night. Some scouts, on their first overnight camping trip that required them to plan and prepare their own meals, received helpful advise and instruction from more experienced scouts to help them make cooking and cleanup quicker and easier.
Night had already fallen by the time everyone had finished their supper and cleanup. Now it was time to unpack bedrolls, lay ground cloths, and make the tents ready for the night. The evening’s cloudy skies threatened rain, so trenches were dug around the tents to carry off any rainwater that might fall that night. Tent bracing was double checked in case there should be any wind. Some scouts double braced their tents and placed large rocks around the bottom walls to hold them securely in place. Others were not so cautious.
A large, cheerful, bon fire ringed with driftwood seats crackled at the edge of the campsite, and the scouts were assembled for a campfire discussion before retiring for the night. The stillness of the lake echoed the sounds of laughter and singing as the scouts and leaders recounted the activities of the day, shared jokes, and closed with singing in unison.
It wasn’t even a half hour later that the first sprinkles of rain fell on the campsite. It was a gentle rain at first, with only a few small gusts of wind. Occasional bursts of quiet laughter and the rumbling of voices telling stories still seeped from the tents. They diminished only when the lightening and thunder worsened, rain pummeling the tents became a constant dull thudding. Gusting wind shook the tents like tissue paper.
Scoutmaster Gates was concerned. “My boys are going to get soaked in this rain,” he worried out loud. “Those darned tents aren’t as good as I would like for them to be, but they’re all we could afford. Maybe some day when we get our bills paid . . .” He donned his rain suit and stepped into the storm. He headed for the campsite to check tent staking and tie downs, to secure flaps and place rocks around those tents that needed them.
It was shortly after he left the campsite one tent’s bracing gave in to the wind and collapsed onto the boys inside. It fell twice more that night. After he returned from the first of many trips to check the campsite, as we were discussing whether to move the boys to a sheltered dock somewhere, I felt the hurt all parents feel sooner or later. I realized, all of a sudden, that my son had been able to plan, prepare, and take care of himself all day, without any help from daddy.
Now, he was out there, in a tent during a severe thunderstorm, dependant on his own resourcefulness for comfort and safety. What a strange mixture of hurt, dismay and pride I felt that stormy night!
The violence of the storm abated in the early morning hours, and turned into light, but persistent, drizzle that continued until near noon. As dawn broke, a few of the scouts donned their raingear, rounded up fishing tackle, and headed for the favored fishing spots. Others slept in, weary from the busyness of the previous day and sleeplessness during the storm. But, by seven o’clock everyone was up, in raingear, preparing for another day.
The problem of getting a cook fire started was uppermost in everyone’s mind. Pine needles and Cedar bark were gathered from the woods to serve as kindling. Small twigs and sticks were gathered from under trees where they were somewhat sheltered from the previous night’s downpour. The scouts stretched out a large plastic drop cloth and lifted it shoulder high over the selected cook fire site. Scoutmaster Gates climbed under it, assembled the necessary materials, and soon had a warm bristling fire burning.
The boys fried and scrambled eggs, baked biscuits, stirred up hot chocolate, and one even fried the fish he had caught the evening before . . . . all in the rain, water dripping off their rain suits! Breakfast took a little longer than planned, because the boys had to take turns using the campfire. After most of the scouts had finished eating, and were cleaning their mess kits, I unpacked my food and cooking gear. It was during this time that my son came over and sat beside me. “I’m still kind of hungry, Dad,” he said. What music to my ears! It sounded sort of like he said he still needed me! It was with great joy that we mixed up some pancake batter, fried potatoes, heated hot chocolate, and shared a rain soaked breakfast.
Before breaking camp and boarding the Gidoris for the return trip to our waiting bus, the scouts were assembled again for a Sunday morning services of thanksgiving. The scouts themselves provided the opening and closing prayers, and related the things that they had learned from the campout. They spoke of such things as fellowship, sharing, caring, and helping others. They related the times that they had needed help that weekend, and the times that there were able to help someone else. They spoke of God, of gratefulness, and appreciation.
Later, as they folded their tents and packed their gear, they kicked pea gravel on their buddy, and played practical jokes on each other. Soon, they were on their way home to their parents, who are just a little saddened as they watch their twelve year old sons growing into young men.
About this Blog January 13, 2008
Posted by larryvaughn in Consulting.comments closed
Larry E Vaughn is an experienced independent Writer/Producer of training videos, computer based training, multimedia presentations for multi-projector slide shows, and CD/DVD release. Clients have included ITT International, Eli Lilly & Company, JRL Studios, Allison Division-General Motors, Farm Bureau, L.S. Ayres, McDonald’s Restaurants, Southwestern Bell Telephone Company and United Airlines. Examples of these projects can be found in the links below.
Script writing experience gained from his radio and television background, combined with unique skills in interpreting instructional design requirements for an adult audience, led to the development of numerous successful industrial training videos, sales training, and task training. These materials have been used widely throughout North America to assist clients train new-hires and experienced personnel. Case studies of several of the projects are linked below.
As Executive Producer for a large film/videotape production company, responsibilities included: Develop client/server business applications delivered by remote multimedia kiosk; Coordination of designers, programmers and producers; Design multimedia projects; Script development; Client interaction; Management of multiple concurrent projects; CD-ROM and work-station training; Write and produce video projects: Broadcast commercials; Corporate sales & marketing; Public relations; Multi-projector slide shows.
Led design team in developing software for interactive retail kiosk for Hon Office Furniture; Designed and produced interactive multi-screen health lesson material grades K-12 for Ruth Lilly Center for Health Education;
Created design document and architecture for medical technician re-certification software for St. Vincent Health Center (Burdick EKG Machine); Led design team in developing software for retail interactive kiosk for Huffy Bicycle Company; Designed and produced 100+ units of computer based training for United Airlines’ Indianapolis Repair Hub.
Other clients have included Farm Bureau Insurance, College Life Insurance, McDonald’s Restaurants, Southwestern Bell Telephone Company, Missouri Heritage Trust. Managed in-house advertising agency for Association of Missouri Electric Cooperatives.
To view case studies of these projects, click here.
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Restaurant and Business Reviews January 9, 2008
Posted by larryvaughn in Creative Writing.add a comment
Reviews of Austin area restaurants and businesses published by Larry E Vaughn and currently hosted at www.yelp.com
1. La Posada – Wm Cannon & West Gate
A busy neighborhood restaurant with tasty Tex-Mex entrees and large drinks in a casual setting. Warm chips with tangy pepper/cilantro salsa, homemade flour tortillas, delicious hot tamales made with tender shredded (rather than ground) beef, and chimichangas topped with a spicy chili sauce make for a taste bud pleasing meal. Noticeably good service, too, as the friendly wait staff delivers prompt refills on chips, salsa and drinks. Located at West Gate and William Cannon in a retail center, there is plenty of parking in an easy to get to location.
2. Whataburger – 1st Street & I-290
I had heard about this chain of restaurants from former Texans who had moved to the Midwest, and had to try them out right after relocating to Austin. I must say that my first visit may be my last. As a Food Safety Manager, I am pretty familiar with fast food restaurant operations, and I must say that I’m not sure they really fit into the category of fast food. Good grief they were slow! As I watched the kitchen operation from the dining room, I couldn’t figure out what was taking so long. It certainly wasn’t because they were that busy. Besides, there are procedures already in existence that make it easy to handle large volumes.
I did notice that the drive through expediter had to come out into the dining room to get iced tea for her customers. That’s unusual! Actually, I found the whole Whataburger experience mildly disturbing, because the “classic” burger I bought wasn’t as tasty as I expected. It was plenty greasy, however. Burgers that are grilled or fried on a griddle usually don’t have as much grease as my sandwich did. The meat quality was lower than that at Steak and Shake, Dairy Queen, Red Robin, and even some of the genuine fast food chains like Burger King.
I think you would have to pack a lunch to snack on if you decided to use the drive up window. I thought the cars in the line outside the dining room were parked, until I left the building, and noticed they were in line. I just can’t imagine!
3. Hudson’s on the Bend
Hudson’s on the Bend is an unpretentious dark wood lodge-like structure offering outdoor as well as indoor seating. The menu is adventurous and the food is elegant, tasty and well executed. There are traditional dishes in the beef, pork, vegetarian and fish categories, but, they also offer bison, venison, rattlesnake, wild boar, rabbit, elk, quail, and other game not usually seen on most menus.
My wife and I were fortunate to be guests in a weeknight party of six during our first dinner at Hudson’s, and had one of the best dining experiences in recent memory. The staff was helpful and willing to answer questions about menu items, wine pairings and dessert choices. I have read in other reviews that the service was not good, or the staff was not attentive, but we experienced none of that, although I will point out that we were dining inside the building on a weeknight. The only snootiness we observed was on the part of the wine steward, who wasn’t expecting a tip any way. His recommendations for wine pairings, however, were flawless. So, maybe he deserves to be snooty.
Our only negative comments were related to the rattlesnake appetizers, which were underwhelming. The entree prices are quite high. So high, in fact, that they momentarily took my breath away. But, then, I’m just a down home Midwest kind of guy. You should see me when I happen into a restaurant that doesn’t have prices on the menu!
4. La Madelein – Brodie Lane
A great restaurant for a quiet lunch conversation with that someone special, or a small group of friends, la Madelein features Fast Food in an attractive French sidewalk café setting. I have to say the best things here are the soups, salads and sandwiches, which are made to order. They use lots of cream and butter, so this is not a weight watcher friendly restaurant. But, then, would it be French food without cream and butter? Okay, this isn’t really “French” food, but it comes close. The atmosphere certainly helps with the suspension of disbelief, and the flavors are quite good.
The restaurant also sells wine, and beer, and bakes a line of breads and desserts. There are three types of fresh, sliced, bread available at no extra cost; wheat, sourdough, and 7 grain, with butter and three flavors of jelly available at the condiment bar.
The tomato and basil soup is quite good, and the French Onion is better than many restaurants, and the freshly baked bread as an accompaniment is a big plus. However, a sandwich and a drink can be a complete meal . . . they don’t skimp on portions. If you buy salad, soup, drinks, and dessert it can get quite pricey.
The ordering process is a little awkward, in that you will be handed a menu before you are seated, and are expected to order while standing in the walkway of other diners. During busy times, this line gets quite backed up, and you can get pretty flustered because you feel like you are the cause of the bottleneck. But, after a couple of visits you’ll get the hang of it. Grab one of their “To-Go Menus” in the bakery area, and you’ll be able to make some decisions before your next trip. All in all, it can be a fun experience. The food is pretty good, and the atmosphere is interesting.
5. Marie Callender’s – Brodie Lane
This is a very nice place to bring your guests when they stop by for a visit. They have a delightful breakfast plate for only $4 Monday through Friday, with two eggs, hashbrowns topped with cheese, apple wood smoked bacon and toast. I ordered a couple of eggs, two pancakes and crispy bacon, and even with coffee, it was less than $6. The atmosphere is very pleasant, and the servers are very friendly, and food is really good, and ample, for the price.
They also offer a luncheon special each weekday, with pricing below the normal menu. I had their chicken pot pie on the day it is on special, and had to “wow!” when they brought it out, because it is in a larger ramekin than you usually see. The flavor of the chicken gravy was a little lighter flavored than I am used to, because they don’t use any chopped celery or potatoes, and they go pretty light on the onions. The pastry crust was okay, but there are more flavorful recipes available.
I realize that Marie Callender’s pies are very highly regarded by some, and are marketed widely in channels other than their own restaurants; but, I am one of those who feels that the type pie crust they use is too dry and too flat tasting. I like my pie crust to be crispy and flavorful. It should itself be a treat that compliments the filling. And, you either like their style or you don’t. The filling was very flavorful, and can makeup for the disappointing crust.
I like this restaurant, and will return again and again. It may turn out to be one of my favorites. And, I am really anxious to try out their Party Platters!
6. Red Robin – Brodie Lane
This theme restaurant is really designed for the younger crowd. It’s retro, garish, and noisy, although there is outdoor seating available, where you will only hear the deafening roar of traffic on 290 and Brodie. Let’s be fair about the noise, though; Red Robin is designed for family dining, and it is intended to be a fun experience. So, it gets noisy. The variety of burgers is terrific, with the option to select from a whole variety of cheeses, which can change the taste of a sandwich completely.
The menu is a pretty traditional mix of burgers & bottomless fries, chili, sandwiches, soups and such, but I enjoyed a nice lunch here. The meat on my hamburger was very tasty, and was cooked “medium” to order, rather than having the dried out texture of an overdone burger. I appreciated the server asking when she took my order whether I wanted the “relish” sauce on the side, which I said I did. I was really happy when I tasted it and discovered that it is very sweet pickle relish with a tomato sauce. I wouldn’t have liked a sweet sauce on my meat. The server was Johnny-on-the-spot bringing refills before being asked, and really did a good job of taking care of all the diners in the area around my seat.
The broad-cut fries were well prepared, although they seemed a little short on salt. I noticed some of the folks around me putting the Red Robin spice on their fries, but I decided to leave that experiment until a later time. Overall, the food is fairly priced and tasted quite good. I will have to say that getting into their parking lot can be a challenge, but then I am just now learning the whole “Texas U-Turn” – frontage road concept. Those things haven’t made it into the Midwest yet.
7. La Familia – Wm Cannon & Brodie Lane
Lea and I discovered this café style restaurant while on another mission, and decided to give it a try. It is on the west side of William Canon north of the Walgreens Pharmacy on Brodie, and is located in one of those single story strip malls. When we entered the restaurant, the fragrances were delightful. I could hear something frying in the kitchen in the back, and there were a few couples already seated and eating traditional Tex-Mex dishes. I ordered their lunch special, three pork tamales in a chili sauce for $5.99. It came with refried beans and Mexican rice. Lea had their taco lunch special for about the same price. Of course, chips and salsa were provided, and we added a chili con queso dip. All flavors were fairly bland compared to La Posada dishes, but would be great for those who don’t like spicy. Our soft drinks were $1.75 each, making our lunch total $19.97 without tip. The service was good, and the dishes were nicely prepared, and, knowing that the spiciness is mild, you can kick it up a notch with the three hot sauces provided at the table.
8. IHOP – 8801 S I-35
A clean restaurant with good food, quick service and fair prices. Those are great qualities for any restaurant to have, and this one does stand out from many of the others. I’d rate it among the better IHOPs. Oh, sure, the menu is about the same as any other IHOP, but cleanliness and wait staff are a direct reflection of the restaurant’s manager. If IHOP’s delicious menu is one of your favorites, you owe it to yourself to experience one of the better ones when you’re in the area. Located in the 8800 block of the I-35 access road just south of Slaughter Lane, it is easy to find and offers convenient access.
9. Which Wich – Brodie Lane
Lea and I stopped in the Which Wich for lunch, and found it to be a tongue-in-cheek fun ordering concept. I’m one of those who learns from being shown how something works, so after a few moments of watching some young ladies take a brown paper sack from a holder below the menu board, and write on it with a red marking pen, I figured it out. We took a seat across from the wall board that explains the various options, and looked it over. As we narrowed our preferences, I got sacks for each of us, and a marking pen, and we “designed” our own sandwiches, right down to type of bread and combination of condiments. A fun experience, and reasonable prices. We were there between lunch and dinner, picking up sandwiches for that evening, and found the store to be clean, and the service good. The sandwiches were delivered hot and wrapped, and when consumed some hour and a half later, were still delicious after being refrigerated and then warmed up. Caution, though. You have to plan your condiments carefully in order to make sure they will stand up to refrigerating and then reheating. An option would be to take your sandwich apart and heat only the meat, and then reassemble. Regardless, we enjoyed it, found the food to be good, and are likely to do it again next time we want to have a sandwich on hand for later consumption.
10. Firebowl Café – 5601 Brodie Lane
This concept restaurant offers a different experience than most. It’s a combination of self service and stumble through it service. I was attracted to it because I like to try new things, and there is hardly anything I can’t eat, thank goodness! So, we went in for lunch, and got in line, taking a few minutes to study the menu boards as we worked our way to the cash register. By the time we reached the register, I had decided to try the chicken stir fry, and Lea ordered something with noodles (she is a pasta lover). We also ordered Pot Stickers for an appetizer. The order taker gave me a bowl and told me to pick out my vegetables, gesturing to a vegetable bar to her right, gave me two drink cups, and then handed me a large table decoration with the number 17 on it. So, I got Lea seated and got our drinks, and returned to the table about the same time our pot stickers were arriving. I sat down and tried a bite of one, and found it to be very tasty. As I was tackling another one, the order taker came back to our table, and seeing the empty bowl still sitting on my table, asked if I had picked out my vegetables for the stir fry yet. DOH! I got it! I went up to the vegetable bar, which has a nice selection available, and picked out the veggies I wanted with my chicken, and gave them to her. In a matter of a few minutes we had our entrees, and that both were very good, hot and tasty. We liked the concept, the service, cleanliness, and reasonable pricing. We will be going back to this one. Maybe we’ll even try it for dinner some time.
11. Maudie’s – North Lamar
What a hoot! This Maudie’s has a real tongue in cheek attempt at “decor.” The outside of the building didn’t appeal to us at all as we drove past, but the parking lot was nearly packed on a Sunday morning, so we just HAD to give it a try. I had to chuckle as I entered the building, because it didn’t appear the door would even close shut, let alone keep out a burglar, but I got distracted by the interior decor, which falls somewhere between “We don’t have any money. What’s the cheapest way to cover up the water damage in the ceiling?,” and “Decor? We don’t need no stinkin’ decor! They come here for the FOOD! Besides, I have a sister who likes to finger paint. She can do it!”
Needless to say, I was a little dubious when I had to get up and go get my own menu . . . there didn’t appear to be any table service. But, when I took a look at the extensive menu, and the descriptions of the meals (with really modest prices), I began to feel much better. About the time Lea and I had decided on our choices, another two or three couples came in, and then another, and another, and before long, the place was really hopping, and there were four people tending tables.
Not to say the place is pretentious, at all. Our waiter, in his 30s, wore a pair of faded jeans, a sweatshirt, and a ball cap down over his eyes. We had mistaken him for a customer earlier. Turns out he was just otherwise occupied. Soon there was salsa and chips on our table, delivered by a young lady who took our drink orders. The salsa at Maudie’s is homemade, and delicious! It was spicy enough to clear up my morning sinus congestion, but still left enough taste buds to enjoy the entree when it arrived. Lea particularly enjoyed the very thin chips that are baked fresh daily.
She had the Gringo, a platter of eggs, homestyle potato fries and bacon, while I had the Pancake Platter, with big, fat pancakes, eggs and bacon. I ordered “crispy” bacon, and when it arrived it was so crispy it had burned spots on it! That’s hard to get in most restaurants, where they hesitate to get it to the point you can break it with a fork, because so many folks will send it back. All of our food was delicious, table service was pretty good, and there was a real mixture of (do I dare day “diners” in a place like this?) groups from couples to families enjoying generous portions of their favorite foods. It was definitely a good place to eat if you like good Tex-Mex offerings. And, it’s kinda fun to speculate as you eat how long those big plywood stars on the ceiling are going to be able to hold on!
12. KFC – 6818 W Gate Boulevard
This KFC is the typical fried chicken drive through facility tucked into a corner of a shopping center. Be careful exiting the drive through, as there are about three routes that converge at this spot, and you’ll have cars coming at you from two angles. The food we got one evening was okay, very typical of KFCs, but we spent an inordinate amount of time in line. First, we sat for two or three minutes waiting for our order to be taken, and when we finally got a response, we were told that she would be with us in just a moment. Seven minutes later she came back on to take our order! We received our food promptly after that, but we couldn’t see any reason for the delay as we exited the drive through and looked into the dining room and kitchen area. It’s just another “fast food” mystery! The food was okay, fresh and hot. I rate this one only two stars because of the inexcusable wait times.
13. Dan’s Hamburgers – 4308 Manchaca Rd
Real, old fashioned (original type) burger joint, with time worn tables and chairs, and more available parking than indoor seating capacity. Brisk carry out business, too, with
Lots of traffic in and out. Order at the counter and take your food wherever you want, just like in the days of old . . . eat in, take it to your car, or just plain take it away. Sunday night dinner included the basics of burgers, fries and soft drinks, although they offer a lot of other items, such as thinly sliced onion rings, curly fries, fish and chicken baskets, and thick milk shakes. Everything is made fresh to order, so take your cholesterol medicine and name your poison! BTW, I paid for our meals with a debit card, so they have entered the 21st century. If you find yourself short of cash, you can now pay with plastic!
14. The Bakehouse – 5404 Manchaca Rd
Lea and I stopped in for lunch just after one o’clock, and were a little surprised to find plenty of seating available. In the older part of the restaurant, filled with booths and world globes as décor, there were five older couples having lunch. We were seated in the front area which has what must be a Spanish theme in view of the bar. We were seated by what we took to be a barmaid or a kitchen helper, we couldn’t really tell. She had what appeared to be flour all over the front of her blouse. She took our drink orders, though, and gave us menus, which we set out to explore.
The building overall has the appearance of a restaurant that just barely makes enough money to keep the owner in business. Evidence of deferred maintenance is every where. I sometimes wonder in these older buildings if the décor isn’t designed to cover up defects in the ceilings and walls so the patrons don’t see it. After we spent a few minutes looking over the menu the server brought our drinks, her blouse cleaner now, and took our orders. Their menu promotes their “original” Smoked Sausage Crisp, so I decided I would give them the benefit of the doubt by ordering their own special entrée. Lea ordered the beef stroganoff, and we both ordered salads, which were only $1.50 each. We were quite pleased with the salads, which had red cabbage, slices of tomato, a radish, black olives and carrot slices tossed with the head lettuce. Quite tasty!
The smoked sausage crisp was served with a small bowl of horseradish sauce, which saves the dish. Combined with the sausage, it actually makes a not too bad flavor combination. I didn’t care for the deep fried flavor of the smoked sausage without the horseradish, and thought the presentation was poor. It wasn’t bad, but I won’t order it again. It’s just not my kind of an entrée. Lea said her beef stroganoff was light on sauce, and consequently, tasted more like beef and noodles. We both enjoyed the fresh hot mini-loaf of bread the server brought out, and ate enough of our entrees to be satisfied. We decided to try their desserts, . . . they looked so good in the display case. Lea got the rocky road chocolate cake, and I got the cream cheese canoe. Both desserts were a little dry, and while not very sweet, they both had pleasant flavor. They were only $1.25 each, so how can you complain?
Funny you should ask. I would have to say that this place thinks of itself as a bar that serves food. The servers were not very attentive. Our dirty dishes were not cleared before the desserts were brought to the table. In fact, they were still on the table when we left! Our drinks were not refilled. The worst part of it though, was as we were finishing up dessert another of the servers was putting out napkins and silverware on the other tables. She was carrying a handful of silverware in her left hand, and arranging them on the tables with her right hand, and as we casually watched her work, she coughed into her right hand, and then took silverware and placed it on YOUR table with that same contaminated hand! I nearly choked!
My observation: Mediocre food, poor service, poor décor, poor food safety standards. We won’t be back.
15. Texadelphia – 5400 Brodie Lane
Nice, clean facility in a shopping strip on the north side of Brodie near West Gate. Wi-Fi, fast service & lots of different sauces to keep things interesting. Their menu states that the sauces, queso and guacamole are made fresh daily. The floor plan reminded us of Quiznos, but this café has a kitchen! Located in the open behind the Carry Out counter is the kitchen crew building sandwiches and entrees for hungry customers. I ordered the signature “Founder’s Favorite” in the large size, and the young lady taking our order offered to put it on two plates for us. Very thoughtful! You order and pay as you enter, then can take a seat. We were given our drink cups and a order number card to place on our table and await our meal.
In a few minutes our order arrived, and it looked delicious. It is a local twist on the Philly sandwich, made with shaved Angus beef, grilled onions, mozzarella cheese, mushrooms and jalapenos, topped with their homemade mustard sauce. We also got a side of curly fries, and everything was delightful, although the bread is somewhere between too soft to hold the sandwich in your hands very easily, and too tough to cut with a plastic fork. We c I ould have customized the sandwich with chicken, or spicy ranch sauce, and could substitute cherry peppers for the jalapenos, but we tried the standard sandwich first. Now, we can go back and try some variations!
I was really enjoying my meal, when the fellow sitting behind Lea was served a huge bacon cheddar burger that must have been a full half pound of Angus on a 5” bun! It looked so good I got entrée envy, and didn’t get to enjoy my last few bites as much as I had been! Now I have to go back and try one of those, too!
16. Taco Express - 2529 S Lamar Blvd
Lea and I just recently made our first trip to Taco Express for a weekday lunch. We had tried to get in a few weekends ago, but it was so crowded we didn’t even try. We did notice that there was a live band playing on the outdoor portion called the “patio” or “Hippie Church.” What a crazy, weirded out, fun place! They have really pulled together all the bad anti-establishment decorating taste of the hippie era, and actually turned it into an interesting if not intriguing décor. If nothing else, it will keep you scanning the walls and rafters looking at the old metal advertising signs and really bad artwork to discover yet another “cool” something or other tucked somewhere. The clientele at 1:30 in the afternoon included business folks on a late lunch hour, several young couples or groups, and one young lady with green hair wearing leopard-skin hose and shorts. She fit right in.
We ate our meal in the outdoor patio area with it’s dirt floors, 2×4 and 4×4 wooden tables and birds working the dirt for tidbits thrown down by patrons. The roof is clear plastic panels, so you get the feeling of being outdoors, particularly when the side doors are propped open. Service was quick. There was a short line, but you pay when you order, and the fellow running the register has had some practice. He was very good; quick and efficient. We were soon on our way to seek out just the right table out on the patio.
Oh . . and the FOOD!!! We went there because of the name. Tacos! Express! We ordered the Crispy Taco plates, chips and drinks, all of which cost less than $19, and the portions were so big neither of us finished the meal. The plate comes with an oversize portion of refried beans and another of rice. The tacos are filled with a fairly mild blend of taco meat, cheese and veggies, so you can spice them up as much as you want at the salsa bar. Lea and I both like spicy salsa, and theirs was a good tomato-ey salsa, cilantro with a good jalapeno presence and even better back kick. We liked it so much we laced our tacos with it. We thought the experience was very good, and will definitely go back!!
The downsides: parking, and getting out of the parking lot. Parking on their property is minimal. I notice that some of the other postings say that you will have to park elsewhere and walk when they are busiest, and that may not be so bad. We left a little after two in the afternoon, and it took us nine minutes just to get out of the lot onto Lamar! And, there were no cars in front of us, Lamar was just that busy. And, every time I saw a hole in traffic that would let me turn left, there were one or more cars sitting in the turn lane waiting to get into the lot we were trying to leave, and I couldn’t turn until they moved.
But, still, the food is good, the epitome of greasy tacos and just plain tastiness. And, for those of us who experienced the sixties and seventies first hand, the décor will bring smile to your face. If your out of town friends enjoy a good touch of humor served with their meal, this is a fun place to take them. They won’t be disappointed. Just keep in mind that my review is on a weekday . . . be sure to read other postings here about the weekends. That is going to be a completely different experience. Regardless, just go!
17. The Oasis – www.oasis-austin.com
After reading many of the reviews, what can I say about the Oasis that would add anything? First, I can reinforce what many have already stated. The food is only okay, though overpriced for the quality, but the view is delightful. I give it two stars for the view. Actually, I gave it three initially, but had to take one away for the difficulty of getting to some decent seating away from the band. It seemed like we were scaling alongside the side of the cliff, and, well, darn it! We were! But, once settled, we enjoyed the view, and appreciated the misters that were spraying a cooling mist into the hot September air. Fans kept the mist moving, and in fact, it was dripping off our umbrella onto us! We didn’t get any service for quite some time, so we finally turned the mister off ourselves to keep from getting soaked.
Many reviewers have stated that it was a beautiful place with terrible food, overpriced, overcrowded, and a haven for partiers; and, that was before it burned down. Strangely, that’s exactly what I was going to list as my impression of it today. The food and drinks are notably not very good, the service is spotty at best, and none of it is worth the prices charged. The sunsets, however, make up for all that. I suppose that’s what makes it so popular. The trees lining Lake Travis, the distant cliffs, the brand-new lower deck of tables and chairs, and the view out into the hill country make this one of the best places to take out of town visitors.
I would rag on about how this place would be gangbusters with a decent chef in there to overhaul their menu, and a good manager to herd the youngsters doing the table service, but it’s all been listed in previous Yelps on the Oasis, and they don’t seem to be paying attention. Sometimes the only way to help them improve is to stay away until they make an honest effort to bring you back.
Here’s a link to a little sunset video shot from the lower deck one evening in September 2007: http://www.youtube.com/watch?v=ryu-5TGNzaE Once you’re on YouTube you will find other videos listed on their site that focus primarily on the sunset itself, and use better lenses and filters to catch the beauty of the sunset over the lake. Grab a snack and sit down to watch the sunset videos. No parking problems, no elbowing, poor service or tasteless food. Now, doesn’t that feel better?
18. Rudy’s – 2451 S Capital of Texas Hwy
Two of my favorite things are BBQ, and I was anxious to try one of the chain restaurants that came highly recommended. My first exposure was a road trip to pick up some take out. I was aghast when we entered the building and discovered that the ordering line was from the ordering counter to the front door, and the line was stacked four rows deep like at an amusement park ride! I thought it would take forever to get up to the counter, and I am one who will turn heels and quickly depart if the wait is too long. Fortunately, I was with someone who was able to say, “You’ll be surprised how fast the line moves. We won’t be here long.” True to his word, we moved right along. Meanwhile, I had time to peruse the premises, and enjoyed its “country store turned deli counter” atmosphere.
There were thirteen people behind the counter, as best I could count; everything from butchers to cooks to order takers to wrapper uppers to who knows what. And, man, did they make that kitchen sing! I love to hear a kitchen when it is working at peak capacity, and that one certainly was. The people behind the counter were super friendly and offered suggestions and guidance if they got a hint that you hadn’t learned the ropes yet. After you order your food at the counter, you can take it to a long indoor table covered in a plastic red and white tablecloth. Condiments, sauces and add-ons dot the wall counters in the dining area. It’s not fancy, but the BBQ is very good. The baby back ribs were outstanding, and the brisket was delicious, too; moist and flavorful. Ordering by the half pound, the meals are quite cheap (less than $10 a person), and the portions of the sides are generous.
Most of the entrée items were somewhere around $4.50. Naturally sandwiches are served on white bread, the traditional accompaniment to barbecue. BBQ comes in three flavors: the one you prefer, the one you tolerate, and the one you don’t like. Rudy’s barbecue sauce falls into the category of the ones I prefer; sweet. But, I notice they make theirs with corn syrup instead of sugar or sorghum molasses. Although it was very tasty, and I WILL be eating there often, I feel like I can taste the missing flavor of the molasses, or at least, a mixture of white and brown sugars. But, then, we can always find something to complaint about, can’t we?
19. Bess - downtown
Bess provides a unique experience in Austin . . . an eatery in a basement. I’m told there aren’t many basements under commercial buildings in this area. Too bad, because they make great “hole in the wall” eateries. This one is fun, cozy, and the atmosphere is very pleasant. Our party of four was seated promptly for a late lunch, and our server was quite helpful and pleasant. My first impression of the menu was that they attempt to take “home cooking” and have the chef raise it up a couple of notches. It made for a fun opportunity to try familiar dishes with a different twist. I think that different twist is probably what has led to some of the negative comments I read on here before writing my own review, because sometimes we just have too fixed an opinion about how something should be served, and can’t get over the difference.
Our meal started with salad, and it seems we each preferred a different dressing, so there wasn’t any consensus. We thought the salads were adequate, but not outstanding. The bread was tasty, and the variety of flavors was good. Our ice tea and water glasses were kept full prior to the main course, and our service was good except for the period between the three-minute check back (after the entrée is served) and half way through the meal when glasses are supposed to be checked. Ours didn’t get refilled at that point, and a couple of us emptied our tea glasses and started working on the water before she came back to see if we wanted dessert.
We had a variety of dishes at our table, and the one dish everyone sampled and highly praised was the macaroni and cheese. It definitely had received a higher level of culinary skill. The eggplant was served nice and crispy, but was a little light on the cheese for my taste. I would have liked a little side dish of cheese so I could add more if I chose to. The sauce was pretty skimpy, but the flavor was so delicate even a large amount would not have contributed to the dish. Over all, it was only okay. Everything else was very pleasing, fit in with the ambience of the facility, and is one restaurant that will draw us back.
20. Matt’s Famous El Rachero – South Lamar
Lea and I dropped in for lunch right after church on Sunday, and were able to get seated right away. It was a little cool that particular day, so we opted to be seated inside, in view of the patio area near the fountain. Unlike most Tex-Mex/Mexican dwellings in Austin, this place is quite large, not just a hole in the wall. They have multiple dining areas, and we may have been there on an off day, but the service was just great. The waiter engaged us in conversation, and realizing that this was our first time there, he took time to explain several of the menu items and made some recommendations. I wouldn’t say this was the best service I have ever seen, but it was pretty close. There was one person working the tables in our area just refilling drinks. Another delivered chips and salsa, and made sure we had all we wanted. The chips, by the way, tend to be thicker than some, but are obviously homemade, and quite tasty. The salsa, also homemade, was also quite good, although just a little light on cilantro for my taste.
We selected the Deluxe Dinner, which included generous portions of beef enchiladas and tamales with chili con carne gravy, iced tea, and sherbet or a praline, for just $9.50! It may not be the best Mexican food in the area, but it was quite good, and the atmosphere is very nice. I didn’t think to look up at the ceiling, as one reviewer suggested, so I don’t know whether the cobwebs are still on the light fixtures. I can tell you, though, as the former operator of a Victorian bed and breakfast with eleven foot high ceilings, those cobwebs are a constant problem. They seem to grow overnight!
The parking lot was very convenient, and we were able to find a spot quite easily. The dining areas did, however, begin to get much busier after we were seated. The service we got was very good, and very friendly. I haven’t been treated so much like a valued customer at any of the other restaurants I’ve been to. Like I said, it may have been an off day.
I don’t do five stars; there is always room for improvement, but I am giving Matt’s four stars, and I am definitely going back again soon.
21. NG House – West Gate Shopping Center
Lea and I stopped in for a late lunch during a weekday afternoon, and found the menu board out front of the restaurant displayed the ingredients for three appetizing entrée specials, and decided to stop in for our first visit. The restaurant was noticeably very clean. I like that about Chinese restaurants. There were two other booths in use at the time, so we were seated right away and given menus to peruse. There was also a menu board on the wall directly over our table that listed the same three entrée specials for that day. I learned later that their daily specials are also posted on their website www.nghouse.net.
Our server brought out our drinks right away, and placed some chow mein noodles in a wooden bowl on the table, along with a slightly sweetened peach sauce used for dipping the noodles, which is a nice touch. Over time Lea and I have realized that often the best bets for a first time visit to a restaurant is to go with their specialty dish or the special for that day. So, we each ordered an entrée from the lunch specials. She had the ginger-kissed chicken on lo mein noodles, and I went for the beef pepper steak on rice. We each ordered the hot and sour soup, and while it was tasty, Lea added soy sauce to hers, and I added a little Chinese mustard to mine just to boost the flavor.
Unfortunately, I put too much mustard in mine, and ended up eating mustard soup! I know, I know, I should have sampled it first! They make their mustard themselves from a prepared powder base, and it is very full of flavor. It is several times more flavorful than the mustard in the little plastic pouches you get elsewhere. The mustard was delicious, however, on the vegetable egg roll, which I dipped cautiously, but enjoyed greatly because the egg roll was very light and crispy. It wasn’t saturated with oil as the often are at other restaurants.
When our entrees arrived, the fragrance wafted through the air making each of us wanting to taste the other’s dish, which we did, and the flavors were delightful. Lea’s chicken was lean and so light and tender it fell apart at the touch of a fork. The beef on my dish was delightfully prepared in a spicy red pepper brown sauce base that had just the right combination of heat and flavor, and tossed with nicely stir fried vegetables.
The price for each special is $5.99, and the portions are quite generous. The service was prompt and very friendly. As we were leaving, our server, and the cook were just taking seats at one of the tables to have lunch themselves. We liked this restaurant and the service, and we will go back.
22. Juan’s Mexicali – Sunset Valley Homestead
A nice, clean (new) quick service style restaurant with a limited menu, good & fresh meals served up quickly. This restaurant is designed along the lines of many contemporary quick-service (I hesitate to call them restaurants) places where you go to the counter to order your meal, step on down the line to pay your bill and collect your main dish, then move on to fill your drink cup and find a seat. This is a good one.
Juan’s features Mexican and California influenced fare, and everything is made to order right there behind the counter as you watch. Their appetizers range from chips & salsa (or dip) to chicken tortilla soup. They offer a ceasar salad and two chopped green salads, a number of items in the burrito, wrap, quesadillas and tacos categories, along with kid’s meals, and a cookie is the dessert item offered.
Lea ordered the nachos, and I decided to experiment with the Thai Peanut Grilled Wrap, each of which was priced at 5.99. We also ordered self-serve fountain drinks (small 1.29, medium 1.69, large 2.09). Lea’s nachos filled a full size dinner plate was piled high with cheese, chopped greens, black beans, sour cream, pico de gallo, and guacamole. My Thai wrap was as long as long as the plate was wide, and either of the two could have fed two persons a light lunch easily. The wrap was shredded pork, rice, lettuce, crispy noodles and a delicate peanut sauce in a huge grilled tortilla. I was surprised when, after a couple of bites, I began to notice some heat in the back of my throat, but hadn’t tasted anything spicy in the wrap. It was a delicious meal, and I enjoyed the delicate flavors in contrast to many of the overwhelming flavors often encountered in this type dish.
The facility itself was very nice; clean, not too noisy, and the self service counter where the condiments are kept was well stocked and clean. The cashier-host came to our table during our meal to see if we needed anything, and another young lady came from the kitchen area during our meal to see if we enjoyed the flavors of our meals, and any comments we might have to offer. It was a pleasant experience, and as we were leaving, we were given a frequent diner card with two meals already stamped. Buy eight, and get the ninth free (kids meals not included). It is worth a trip to give them a try. It’s simple, fast, offers generous portions and is very tasty. We’ll be back!
This restaurant is located in the Sunset Valley Homestead shopping center on Brodie, but if you turn off onto Ernest Roble Way, you can enter on the back (East) side of the shopping center, avoid a lot of congestion (and speed bumps), and Juan’s is the first business on the right.
23. Iron Cactus – North Austin
Our son took me and Lea to lunch at the Iron Cactus at on a weekday, and we had a very pleasant meal, although the piped-in music was so loud it was difficult to carry on a conversation with anyone sitting across the (curved booth) table from you. We sat on the main floor just across from the front doors, and we had no problem with the service and found our server to be very nice and very professional. Based on many of the other reviews, maybe this was just an off day, or maybe things are better at lunch, or maybe it’s because we were dining inside the restaurant, rather than being on the patio people watching.
Iron Cactus is a Mexican Grill with a expansive margarita bar. But, for a grill, they have a very nice menu selection, and the food we were served was tasty, attractively plated, and was as good as I would have expected from an upscale Tex-Mex restaurant. The building and it’s decor is welcoming and inviting.
I ordered the Pollo Relleno, which is a tender breast of chicken stuffed with corn bread, cheddar cheese, diced relleno pepper and rice, topped with a jalapeno cream sauce. It was a unique presentation, full flavored, and much too generous a lunch portion for one person. We took half of it home; something I rarely do, but it was much too tasty to leave behind.
Pricing is a little on the “upscale” side, averaging $25 per person with $1.95 iced teas (no alcohol), but it’s proximity to the Arboretum Shopping Mall make it an ideal choice for lunch when you’re on the north side. I would have given it five stars if I did five stars, but always feel there is room for improvement, even if I don’t recognize it at the time.
24. Starlite Café – Downtown
Our first visit to the Starlite, in what I now understand to be their new location, was for brunch for four. As soon as you enter you get the impression that this is a European sidewalk café indoors. The atmosphere is pleasant, with wood planks, interesting lighting (except the giant chandelier) and minimal art. The service is okay, though, I must say, spotty. All of our coffee cups were completely empty before anyone came around to replenish our drinks. It isn’t that they ignored us to wait on other tables. The wait staff just seemed to disappear from the floor for ten or fifteen minutes at a time. I’m not sure why this happened, except that as I went to the bathroom, in the back of the house, I passed the kitchen, and heard a lot of commotion coming from there. There was a lot of cheering, and I wondered whether it was a celebration because another order had come into the kitchen, or if it was cheering for some athletic event somewhere. So, to say the service was spotty is to say they attention you get at some eateries just didn’t happen during this visit. The luncheon fare, however, was notably tasty, and I wouldn’t hesitate to go back again . . . just not when I was in a hurry.
25. Williams-Sonoma – Arboretum Shopping Mall
Founded in 1956, Williams-Sonoma specializes in above average quality products for the home, marketed through their famous catalogs, the Internet, and retail stores. The Arboretum store Lea and I visited is fairly new and is two or three times larger than the store at Barton Creek. I really enjoyed wandering around this store, with way too many items to be able to take in during a single visit.
I particularly enjoy their selection of chef’s knives, and that there is someone available to get them out of the case and let you feel the difference between the various grips, and the noticeable difference between the composite and (more expensive) wooden handles. Williams-Sonoma is one of the few places with almost the entire set of Wustof kitchen knives available and on display. Pricing on these items, by the way, is about the same as pricing found on the Internet, once you factor in shipping costs.
I get a little annoyed at their tendency to stock so many items that can be found in less trendy stores. I wish they could just focus on being “better quality” and carry fewer items. I was able to find on this initial trip, a remote thermometer for grilling. The unit I purchased for about $50 has the temperature sensor to insert into your chuck of meat on the grill, and it displays the current reading on a unit outside the grill, but also has a remote you can put on your belt and take with you while you prepare other side items in the kitchen. This is very convenient when slow cooking or smoking on the grill.
This was a nice shopping experience, and the array of goodies and do-dads available for the home, it is always fun to discover those things that you previously didn’t even know you just HAD to have! I hope they get back to carrying just those “unique, unusually useful and better quality products” that we all “need.”
26. La Feria – South Lamar
Lea and I stopped in for lunch right after church, and found the restaurant already had several families and groups eating lunch, including a party of twenty on the large outdoor patio which faces Lamar. It was obviously a pretty popular place, with its well-worn, homey environment. It seemed to me that the restaurant was not generally as clean as I like to see, and the floors were pretty dirty, but there was a busser working to clean tables during our meal.
As we looked over the menu we noticed that they didn’t appear to have been wiped down very recently, and had dried spots and stains on them. Most good restaurants sanitize their menus at least daily, but I couldn’t imagine ours being so dirty by lunchtime, and have to presume they don’t have a regular cleaning routine. I certainly didn’t see any of the menus being returned to the hostess being cleaned while we were there.
Their salsa was a bit of a let down. I’ve had much tastier salsa several places, and theirs seemed thin and runny and could use more cilantro for balance and onion for heat. The chips were thick and seemed greasy. On the other hand, the iced tea was quite good. Our server recommended fajitas, since, he said, unlike other restaurants, they slow cook their fajita meats to make them extra tender. Lea ordered the beef version, while I ordered the chicken. The entrees were certainly not outstanding, but they were okay. Personally, I didn’t much care for the pinto beans they served in a small bowl. I would have preferred the usual refried beans, but, I wouldn’t say they were bad; just different.
If this review is one of the first you have seen because you are trying to find one of the really good (rather than really fun) restaurants, there are many places that serve better food at the same price with a better atmosphere. However, it is a nice change from the well known local restaurants to a bright, cheerful place with a friendly staff. By the way, we noticed that smoking is allowed on the patio, so if you’re sensitive to second hand smoke you may want to let your server know before selecting a seat, and make sure you’re in the unroofed section. Would I go back? Sure! I could eat there again. After all, you can’t let your immune system get too sensitive, right?
27. Casa Garcia – South Lamar
As I gain a little more experience with Tex-Mex food in South Austin, I would have to say that Casa Garcia is pretty typical fare. Good enough food to come back again when you need another dose, but nothing really exciting. They offer lunch specials for $5.75, and have a fairly good variety of them available. We were a little surprised that their chips didn’t seem very good, but the salsa had plenty of heat and flavor. The queso tasted like a blend of Velveta and Jack cheeses with tiny amounts of diced veggies . . . disappointing, really. The refried beans had great flavor, but the guacamole was over salted, and otherwise without flavor. Service for our late lunch was less than average, but it seemed that they were understaffed, judging by the “rushed” attitude everyone seemed to have.
I think we all tend to find our favorites, and sometimes convenience is a big factor in determining what you are willing to settle for. If I was in the neighborhood when I got hungry, I might give this one another try. But, for right now, I’m going to keep looking!
28. Abuelo’s – Barton Creek Mall
Abuelo’s Mexican Food Embassy (www.abuelos.com) is a privately held conglomeration of 38 companies from Wisconsin to Arizona and Florida operated by Food Concepts International LP of Lubbock TX. They specialize in a variety of ethnic food items, including a range of starters, such as a dip sampler, chile con queso, nachos and green chile chicken quesadillas. The restaurants specialty includes sautéed chicken zucchini, white wine lemon chicken and rib eye steaks. It also serves seafood items, including wood-grilled salmon filets, stuffed crabs and fresh shrimp, and offers special menus for children and senior citizens. The queso stands out from the normal blend of American and Jack cheeses, offering great flavor with just a hint of heat.
I had experienced an Abuelo’s restaurant in Indianapolis, and found the building near the Barton Square Creek Mall to be a pretty close copy, right down to the sky painted on the ceiling, the black uniforms of the wait staff, and the delicious thin chips and salsa. Abuelo’s is a very good concept. No greasy Tex-Mex foods are offered. Good quality Mexican and American dishes are! The menu consists of really tasty dishes attractively plated at reasonable prices. Many are under $10. The food is fresh, the atmosphere pleasant, and the service that we received was excellent. One of the things you’ll notice here is that their wait staff seems like professionals when compared to the service at “mom & pop” restaurants. The facilities were well maintained, clean and bright, the floors sanitized, and the ambience was casual, intimate, and subdued lighting. A good setting for a good meal.
Lea and I arrived early for dinner, well before the rest of our party, as we were coming from the south, and everyone else was tied up in inbound traffic. Regardless, we were promptly taken to a table and seated, and an endless flow of chips and salsa began, accompanied by Steiner Bock and iced tea. Lea and I like Abuelos’ chips more than most chips, and tend to compare all others to these. They are light and crispy, flash fried so they aren’t greasy, and are just sturdy enough to use for dipping the salsa.
Our party arrived and orders were turned in, we oohed and aahed as each beautifully plated entrée was placed on the table: White Wine Lemon Chicken, Salmon San Carlos, Tilapia Veracruz, Juarez with Papas con chili, and the other entrees. All of which were delicious! One word about their soups; they have Tortilla Soup every day, and then rotate the other soups daily. For example, their delicious Cilantro Lime is available only on Mondays. (This soup is so delicious, we have attempted to duplicate it at home, and have come pretty close). Whether selecting meat or poultry, everyone in our party was very pleased, indeed, with the quality of the food and the wonderful service.
The cost of a dinner here is about $25-30, including tip, which is quite reasonable for this level of quality. Plan to be generous when tipping your waiter/waitress. They are right on top of things, and we never had to ask for a single refill all evening. Good service, good atmosphere, good food! That’s Abuelo’s.
29. Bill Miller Bar-B-Q – Wm Cannon Dr
The problem with Barbeque, is that you either like your sauce sweet, or you like it vinegary, and anything in the category starts off with a strike against them. Such was the case when Lea and I went to this Bill Miller’s for lunch. I like my barbeque sweet, and theirs is vinegary, but I thought it was only fair to give it a try and see how it lay on the taste buds. I have to say, it wasn’t too bad for that type sauce. It wasn’t overly sour, and I could actually taste the BBQ rub in the background. We had ours served over slices of nicely tenderized brisket , but I have to say it isn’t going to make me a regular customer.
Nothing we were served was notably tasty, with the possible exception of the iced tea, and the general feeling was that it was just “okay” with nothing that really stood out.
This is definitely a franchise, and you can see it in the care-less way the building and dining area are maintained. The mop marks are four inches high on every stick of furniture, including the home style condiment bar with bread, onions, pickles etc. I could just visualize the bacteria crawling up the side of that thing, and didn’t go near it! I would be more inclined to do a drive through next time, rather than going inside to eat, to reduce the odds of getting food borne illnesses. I usually check the bathrooms to get an idea of how well the restaurant is maintained, but didn’t feel I needed to in this case. What I saw in the dining room was enough to tell the tale.
In summary: The meals are over priced for the quality level, and there are cleaner places to go for a better value. I’d recommend that you keep on looking at reviews for better choices.
30. Trattoria Lisina – Driftwood TX
This is one of the best locations to take guests for a delightful lunch. Located in Driftwood, it is an absolutely beautiful estate, and conducive to extended daydreaming about what you could do if you had such a place. The restaurant is probably smaller than the demand would require, and I’ve read where folks have had to wait for a couple of hours to be seated. Even then, the only choice they had was to eat at the picnic tables out on the piazza surrounding the gorgeous outdoor fountain.
So, even though you may have to wait, they have made it tolerable by providing an attractive piazza area with views of the many-columned restaurant and the vineyards. The estate is beautiful…it is something you would expect to find in Napa Valley, and it is very relaxing just to take in the scenery.
The food was delicious. We ordered 2 appetizers — grilled bread and a variety sample platter of prosciutto, caramelized onions, asparagus, grilled eggplant, etc. Lea ordered a pizza, and got a generous portion for only $11. Be aware that most of the pizzas here don’t have tomato sauce on them, an old Italian tradition. You will have to ask for sauce on the side if you want it. Add your drink, salad and dessert and you can have a great meal for about $20 plus tip.
This is probably one of the better restaurants to take a date, business guests, or visitors you want to impress, because of its ambience and romantic setting. It is a delightful experience, and one I highly recommend.
If I didn’t have a long standing policy against rating anything “as good as it can get,” I sorta wish I could give half stars! This one goes at the top of my list, though.
Case Studies January 8, 2008
Posted by larryvaughn in Consulting.1 comment so far
This page contains information on eighteen case studies of Larry E Vaughn productions ranging from computer based training, television commercials, point-of-purchase videos, and multi-projector slide shows used for marketing and annual meetings.
Case Study #1- Enterprise Virtual Team
Challenge: CTG, Inc. recognized the potential of the web integration opportunity that existed with their current main frame clients, for whom they traditionally had supplied staff augmentation on a contractual basis. They knew that many of their 6,000 employees had provided a variety of web enabled services for their clients in a one-off project basis, but didn’t know what skills were available, or the services that might be available to take to market.
Solution: Given responsibility for identifying the web skills available in the present workforce, and unifying them into a talent pool from which service offerings might be identified, I initiated a Web Technologies Virtual Team. Using the input of Regional Managing Directors and their staffs to identify web projects which had been produced within their territories, persons with web skills were identified, and assigned to the Virtual Team.
This initiative organized Web/EDI/E-Commerce/E-Business/Internet Security into an enterprise-wide Virtual Team. The purpose of this initiative was to cultivate web experienced employees in other practices within CTG, and those with an interest in learning, to develop knowledge transfer through monthly conference calls.
Results: This initiative improved communication links between Virtual Team members and improved CTG’s ability to respond to engagement opportunities. In the course of three months, the available skills were categorized into five primary disciplines, and appropriate individuals assigned to Virtual Teams organized by categories. Subsequent communication between these individuals identified the skills available to CTG for assignment, and improved CTG’s ability to go to market with web integration products.
Case Study #2 – CTG-Strategic Marketing Core Team
Challenge: CTG desired to enter the e-Business/e-Commerce development market, taking their mainframe-staff augmentation orientation into an additional line of business. Largely unfamiliar with web enabled technologies, and without a known base of web developers, CTG sought to identify the skills available on staff, and the services they might offer.
Solution: A core team of planners was created from directors, senior consultants, and team leaders to identify the skills available on staff, and the service offerings which might be developed to take to market. The team was responsible for conducting research, forging partnership agreements, developing business plans, cost models and budgets.
Results: CTG accomplished its objective of identifying its service offerings, and reorganized its business lines, competency groups and business philosophy from Flex Staffing to Managed Services, to include web integration, web development and deployment, steady state management, and hosting services. In order to permit maximum flexibility in responding to market forces, appropriate employees were transferred, and the web development business was spun off into a separate business unit.
Case Study #3 – CTG – Project Management
CTG Strategic Planning Team – Active on numerous Computer Task Group, Inc. (CTG.com) committees addressing issues such as redesign of CTG’s public and intranet Web sites, retooling courseware for legacy programmers, training for Graduates (new hires), marketing support materials. Larry was a pivotal player on the Strategic Planning Team, completing a redefinition of team goals through 2002.
Certified Project Manager in the Platinum Process Client/Server Methodology – Successful utilization of CTG distributed web project development team members working from their homes or offices to develop projects, while reducing the development costs of a traditional brick and mortar development center operation. This development process not only reduced costs, but enabled team members to work on multiple projects simultaneously.
IP Solutions – An Internet brochure web site for CTG which detailed e-commerce and e-business services available to the customer, partner relationships, etc. The site was developed in HTML, with Flash and Visual Basic navigation menu systems, CGI search engine, compressed audio and video, and Flash animation. Served as Project Manager, leading a distributed development team of four developers, programmers, working on development via a staging server, and communicating daily via Internet chats and instant messaging.
CTG Internet and Intranet – Primary architect for redesign of public web site and international intranet service, using Novell Groupwise. With 55 offices, 6 regions, and numerous vertical industry groups, project information was available within depositories on the intranet, but were hidden in information silos. The solution architecture recommended was a Plum Tree corporate portal, using two NT servers; one installed with a web server to host the portal, and the other a job server to process new information from data sources and applications.
Lone Star Steel - Internet and Intranet – Lone Star Steel has seven factories using a variety of main frame technologies. These factories were linked by dedicated T1 leased lines, and were able to share only limited types of information. A Virtual Private Network was proposed as the solution to their growing need to communicate, with appropriate middleware developed to enable an increased level of data transfer between locations. The VPN also enabled additional capabilities which reduced overall operating expense, and generated an excellent return on investment.
Case Study #4 – E-Commerce Web Site
Challenge: The Asher Walton House Bed and Breakfast wanted an easy to navigate web site which offered the virtual visitor to see the beauty of the facility, make reservations, and purchase amenities on line. The site needed to be easy for the owner to maintain once it reached a steady state, with the ability to block out dates rooms were booked through means other than the web site.
Solution: An attractive 800×600 HTML home page was developed, using Javascript mouseovers, which gives the visitor two means of navigating through the various information repositories on the site, including history of the Walton House, travel directions, on line reservations, amenities available, credit card purchase system, and a virtual tour of the premises. The virtual tour permits the visitor to enter each of the main rooms, and turn to look at each of the four walls, viewing the decor, and reading a text message describing items in the view. An on line calendar/reservation system was incorporated into the site, which offers simple maintenance of available room dates, rates, amenities, etc. for the innkeeper. The system prints an e-mail for the innkeeper advising that a reservation has been made, and lists all details entered by the user. An autoresponder notifies the user that their reservation has been made and confirmed.
Results: The site was very effective, posting numerous reservations in its first few months. More amenities have been sold to those making on line reservations than to those who make reservations through other means. Guest book comments regarding the virtual tour were very complimentary.
Case Study #5 – Web Site: Membership Appeal
Challenge: The Whitewater Valley Railroad is a historical organization which runs antique railroad equipment on 17 miles of track. Traditionally, the railroad utilized a steam engine to pull their passenger excursions. Since replacing their steam engine with more modern diesel locomotives, they have experienced a reduction in passenger traffic, and in new members joining the railroad. Operating as a volunteer organization, new members are key to their operation.
Solution: An HTML web site was developed for the railroad which gives detailed information about their operation, accepts reservations via e-mail, provides a discussion board for their members, and offers the opportunity for interested parties to register for free training as a railroader. To attract the interest of visitors, the site contains a large repository of the railroad’s equipment roster, photos, and descriptions.
Results: In its first few months of operation the web site generated large numbers of on line passenger reservations, private charters, and requests for additional information. During the most recent training class it was determined that 11 of the 22 new students learned of the railroad from the web site. Plans are currently underway to expand the web site to provide additional services such as an on line version of the monthly newsletter, chat area for members, and an on line version of the railroad’s gift shop.
Case Study #6 – Motivational Presentation; Mixed Media
Challenge: ITT International proposed to introduce a new marketing strategy for the coming year, which was expected to derive considerable resistance from long term employees. The new strategy was conceived to address rapid changes in ITT’s market, and meant a new marketing methodology which could initially adversely impact the income of the sales and marketing team. A negative reaction to the new strategy could result in loss of vast experience vested in the sales and marketing team. Retention of these team members, and their enthusiastic support, was essential to success of the new marketing strategy.
Solution: A three-day theme meeting was conducted in which the attendees were treated with the respect and courtesy due them, including custom airport transportation, arrival gifts in each guest’s room, extensive spouse activities, recreational and social events, and numerous opportunities for peer meetings. Every effort was made to make the attendees feel appreciated and an important component of ITT International.
Three customized mixed-media presentations were specially produced for the meeting. The first presentation introduced the theme of the meeting, “Meeting the Challenge,” during the opening session. The presentation format was large screen, covering the entire width of the theater, and incorporated a fifteen projector slide show with video inserts, dry ice for, surround sound, and a laser light sequence. The presentation style was celebratory and motivational, with upbeat music, and a collection of slides and video clips acquired on the day of arrival, with the main thematic material.
The second mixed-media presentation was a fifteen-slide projector program which followed the “Challenge” theme, but addressed the issue of how ITT was responding to market change through a restructuring of their strategy. This program was presented during the banquet on the second evening, and was coordinated with table and room decorations. As part of this program, several of the top producing individuals and teams were recognized, brought to the stage, and awarded a nice gift.
The third mixed-media presentation was an integral part of the closing session, and incorporated photos and video acquired during business and social sessions the first and second days of the meeting. The theme was team work and individual achievement, and was accompanied by custom three-ring notebook binders containing comprehensive marketing and collateral materials to assist the sales and marketing personnel address the change in strategy with their clients and prospects, and to achieve their sales objectives in the coming months.
Results: ITT responded to the changing market conditions in a proactive manner, preparing in great detail the marketing, collateral, sales support, and media release information well in advance of announcing the change to their sales and marketing force. This preparation combined with an outstanding 3-day announcement meeting helped the attendees accept the strategy change, and leave the meeting knowing that they were an important part of the company’s implementation strategy. Over the next several months ITT exceeded its sales projections, and experienced below normal attrition levels. The meeting format has since been subsequently successfully employed by ITT.
Case Study #7 – Customer Education: Video/Collateral/Direct Mail
Challenge: Eli Lilly Company’s Qualicaps capsule manufacturing business was expanding to meet market demand. Qualicaps relied on independent Field Representatives to market their capsules to pharmaceutical and medical manufacturing companies throughout the free world. To meet growing demand, Qualicaps was purchasing a capsule manufacturing competitor in Puerto Rico. This company had a well established client base for their distinctive style capsules, which was a client base Eli Lilly wanted to retain. Since the equipment to manufacture these capsules has a finite life span, Eli Lilly was faced with the cost of continually replacing the existing equipment, or transition customers to the more ubiquitous style manufactured by Qualicaps. The potential of this market represented millions of dollars in potential income for Qualicaps.
A decision was made to continue the production of the newly acquired company’s capsules, while establishing a parallel Qualicaps manufacturing line, and to transition the established client base to Qualicaps capsules. Clients would have to retool their production facilities to use a different style capsule, which could mean hundreds of thousands of dollars in capital investment. Field Representatives would have to be trained in a new dual marketing role, and taught how to address these issues with the newly acquired company’s client base.
Solution: Eli Lilly agreed that controlling the Field Representative’s interaction with clients was going to be necessary to make the marketing transition successful. Since the Field Representatives were a mobile force, traveling by private and public transportation, a compact 8mm videoplayer solution was employed. A carefully structured series of video productions was designed, each for a specific segment of the market. One was for use by the Field Representative during an initial presentation. Another was designed as a leave-behind for the prospect. A third was targeted to the mass-mail market, and was accompanied by appropriate collateral material, including a custom packaged oversize fortune cookie, with appropriate message, announcing the new campaign. The fortune cookies were mailed to each of the newly acquired clients, with a message specific to them, and another version was shipped to the Field Representatives.
A series of seminars announcing the new campaign were produced, with a variety of target groups: new employees, new clients, existing manufacturing employees, Field Representatives, marketing support staffs, and various management groups.
Results: The Field Representatives experienced excellent reception when calling on the new client base, and had very little resistance getting the opportunity to play the videotape for appropriate one-on-one audiences. Successful transition of nearly 72% of the existing client base occurred over the ensuing four years, with most of the client losses being attributed to business failures. Only a handful of the clients made a change to Qualicaps’ competitors.
Case Study #8 – Market Positioning: Promotion/Direct Mail
Challenge: Allison Division-General Motors manufactures the 250 hp aircraft and marine turbine engines which had enjoyed wide acceptance, particularly in the aircraft manufacturing and refurbishing industries. With the advent of the competitive small jet engine, however, new sales of the 250 turbine engine were waning, as aircraft manufacturers focused on introducing new jet powered models. GM wanted a tool to renew the manufacturer’s interest in the long proven 250 engine, and to recapture a major segment of the new aircraft engine market.
Solution: GM agreed that aircraft manufacturers are airplane buffs, and that the most important aspect of their business was safety and reliability of their aircraft. They also agreed that the power and ambient noise level of the Allison 250 turbine could not match the new jet engines, while the maintenance costs, historical reliability and availability of repair facilities were superior. A plan was put into place to conduct a research study in Allison Division’s archives for success stories relating to the safety and durability of the Allison 250 engine. This study resulted in an amazing number of reports and comments from military, airline and private owner sources.
A 15 minute videotape production was created, addressing the historical significance of the wide variety of aircraft that, coincidentally, used the Allison 250 turbine engine. Ranging from military and civilian helicopters, airliners, cargo liners, and private owner aircraft, the television production became an aircraft lovers cornucopia of rare photographs, film and video footage, and stories of the many times these aircraft historically performed well beyond the norm. It was only at the conclusion of the presentation that the viewer was reminded that all of the aircraft shown used the Allison 250 engine.
Results: Allison Division was overwhelmed with requests for copies of the videotape, and immediately produced an entire marketing collateral packet to accompany the gratis shipment of the custom packaged videotapes. The aircraft manufacturing market place was subtly reminded of the reliability and ubiquity of the Allison 250 engine. New commitments were received for employment of the Allison 250 for future aircraft models, and an entire line of collateral materials has been developed over the years celebrating the historical aircraft which employed the engine.
Case Study #9 – Market Positioning: Advertising/Direct Mail
Challenge: Motorola Communications was experiencing erosion of their two-way radio communications market, due to the proliferation of cellular telephone service. Motorola wanted to position their products against the more expensive cellular telephones in the public service and craftsman markets, to recapture lost or postponed sales, while avoiding positioning themselves in a manner that would prevent their own entry into the cellular market.
Solution: Motorola Communications agreed that cellular service was here to stay, but that two-way radio service had its own niche which could be expanded within certain market segments. It was decided to produce a television documentary which explored the historical significance of two-way radio communications, and reaffirmed the economical cost of operation of these systems over their lifetime. Used as a marketing tool, the documentary was direct mailed to clients and prospects, along with a supplemental information sheet that compared the costs of two-way radio to cellular.
The documentary was shot on videotape in numerous locations throughout the Midwest, using dozens of actors, antique automobiles, police and fire departments, props from the Motorola Museum and private collections, and file footage from military archives. Thirty minutes in length, the documentary began with the first transmission by Marconi, and continued through the introduction of automobile radios, two-radio communication for public safety, the military handie-talkie, and concluded with scenes depicting the critical role of two-way radio communications in situations where cellular telephones would not be adequate or appropriate.
Results: The documentary was widely employed as a direct mail promotional item, a leave-behind by field representatives, and as a filler program for cable television systems. Copies of the videotape were distributed to many public school system libraries throughout the United States. A shorter revision of the documentary was created within a few weeks after the documentary’s release, to fulfill demands from the field sales force for a sales tool that could be presented one-on-one with prospective clients. The documentary received an independent production-industry award for excellence, and was attributed with achieving great success in improved sales within the public safety and commercial segments of the communications market.
Case Study #10 – Market Positioning; Computer Based Training
Challenge: Hon Office Furniture was experiencing difficulty in maintaining their extensive product catalogs in their thousands of retail outlets. Although they stressed timely distribution of sales collateral material to their outlets, they found that the material often didn’t get placed in the catalog, and many clerks on the sales floor were unaware of the revisions when presenting Hon’s products to prospects. This often led to a purchase of a competitor’s product, which was perceived to be more modern or expansive in options. Although the retail catalog was an excellent sales tool, if it was not maintained in a current fashion, it was often perceived as being out of date. Hon needed a new way to present their product options to the shopper.
Solution: Working in conjunction with Office Depot, one of Hon’s largest retail outlets, a plan was developed to produce an interactive computer-based retail kiosk which the shopper could utilize to select products, view color and fabric options, and then place the products into a scale room, to see how the new purchases would fit into the space. The project was developed on IBM’s Digital Video Integration platform, and used an automated modem to receive periodic video updates to products. Thus, the shopper was always looking at the most up to date product line from Hon.
Results: This system was adopted by Office Depot, and now incorporates many of their product lines, including Hon. The work stations are now Web based, and updates are downloaded from scheduled satellite feeds from corporate headquarters.
Case Study #11 – Education: Multiplexed Video
Challenge: The Ruth Lilly Center for Health Education provides classes for school children ages 6-18, delivering more depth and detail than can be effectively delivered in the traditional classroom. School districts in their service area utilize the facility on a field-trip basis, paying a small fee per student, selecting classes from a variety of subjects available. Most of the educational material had been delivered via multi-projector slide shows with synchronized sound tracks. Burned out bulbs, slide trays out of sequence, and unfamiliarity with multi-projector system operation often prevented teachers from being able to present a class. The slide show format was viewed as outmoded, and much of the material outdated. A more reliable solution was desired, as well as a means of presenting the material in a more contemporary format.
Solution: IBM’s Digital Video Integration technology was coupled with rear-view LCD projectors to present action video and graphical material on three viewing surfaces simultaneously, and stereo sound brought the material to the student in a manner consistent with big theater presentations. Each classroom was equipped with a video server, a graphics server, a program sequencer, and the Center’s existing slide projectors.
Each lesson was revised and updated prior to production. Upon approval of the production script, custom produced video, graphics and sound were created to develop an engaging theater style production designed for the appropriate age group. Involving dozens of locations, countless set designs, and approximately one hundred actors, the course material required almost seven months of production. Lesson material was deployed as soon as it was produced, while other material remained in the writing or production process.
Results: The acceptance of the material produced was widely acclaimed, and was featured in a front page article of the local newspaper. Schools were unanimous in their support of the improved material, which resulted in a surge of participation by school districts. The successful deployment of this new technology became the model for other health centers around the country to immolate, and continues today as a Web enabled teaching model.
Case Study #12 – Employee Education: Computer Based Training
Challenge: St Vincent Hospital’s nursing staff and technicians trained in administration of electrocardiograms are required to recertify on the EKG machine each 90 days. Testing includes a written examination and demonstration of the testing procedure on a patient. Since the staff of trained operators are constantly responding to emergencies while on duty, the recertification process presented a very difficult challenge for the training department. It was common practice to allow technicians to operate well beyond the 90 days allowed before testing. St. Vincent had recently been inspected by the state health department, and found to be deficient in training currency for their operators. A concerted effort to bring their staff into compliance required significant overtime pay. A better means of training was required.
Solution: St. Vincent agreed that the written examination could be administered through alternative means, and that this was the most difficult portion of the recertification process to achieve, since testing had to be done in a monitored environment, usually a classroom. A proposal to place a large battery of randomized questions on a computer terminal was accepted. The technician could log into the system using their employee number, initiate the test, receive a randomized list of questions, and could respond to the questions through a multiple choice array. The test was then scored, and submitted through e-mail to the training department. If a technician was called away during the test, the test could be bookmarked and completed at a later time. If a test question was twice answered erroneously, the computer opened a help window in which text and/or video instruction was displayed. The subject question was then offered again for a correct input.
Results: Recertification of technicians and operators was achieved much more easily during a normal working shift, eliminating the requirement for periodic classroom instruction. The entire staff was quickly brought into compliance with recertification requirements on written tests, and the training department’s tasks were greatly reduced.
Case Study #13 – Point of Purchase Kiosk: E-Commerce
Challenge: Huffy Bicycle produces a large number of bicycles for various market segments. Few retailers could devote enough floor space to display the full Huffy Bicycle line of products. Often, floor space was divided among multiple bicycle manufacturers, meaning that shoppers were not often able to compare Huffy’s model to a competitor’s which might on display. Huffy needed a way to present their entire line to shoppers, without requiring retailers to stock and refill large amounts of collateral material.
Solution: In conjunction with K-Mart, one of Huffy’s largest retail outlets, a prototype retail kiosk was developed and tested on the retail floor. The initial software/hardware used for the prototype comprised IBM’s Digital Video Integration package, a custom retail kiosk, a touch screen for client interaction, and a cell phone to place the orders over night. The software presented full color photographs of each model bicycle in children’s, lady’s, men’s and mountain bicycles. After the model in which the customer was interested was selected and displayed on the screen, the preferred color could be selected. If the shopper was interested in more information, a touch of the screen would bring up an action video clip of the bicycle in use, with an appropriate narration of the features and benefits of that model. If the model was not in stock, the shopper could place an order through the kiosk, and given priority order status by K-Mart’s purchasing department. The bicycle was usually available for pick up within four to five days.
Results: The results of the month long retail floor test of the kiosk demonstrated that shoppers were willing to wait for delivery of their bicycle in order to get just the model and color they desired. The test also demonstrated that K-Mart could expand their sales of bicycles by making a wider selection of models available, and the kiosk eliminated the requirement for more dedicated floor space in order to display additional models. This system experienced wide acceptance, and can be found in a Web enabled model in many retail outlets today.
Case Study #14 – Training Design: Computer Based Training
Challenge: United Airlines established an international repair hub for its 737 aircraft at a Midwest location where no repair facility had been located previously. Employees familiar with 737 maintenance were being transferred to the new city, but the bulk of employees were new hires with no experience with this model aircraft. The processes being employed for maintenance included newly designed infrastructure and support equipment, which was innovative and unique to this facility. United needed to train their entire team on all facets of the new hub, from building maintenance and support systems, to aircraft maintenance procedures.
Solution: United recognized that the best instruction available for many of the systems being installed in the new building were the manufacturer’s representatives who were on site during installation of their products and systems. Each supplier was required to provide detailed instruction on each component of the system installed, which would be captured on video tape. As each phase of the construction was completed, and instructional material grouped into categories targeted at specific maintenance groups, the video was transferred to CD, and placed in the training library. Over one thousand subjects were covered, and distributed on nearly 400 CDs available for viewing in the training room. Instruction was delivered to employee groups and new hires as needed through this system.
Results: This training system was very effective in delivering detailed training not usually available to support the manuals and maintenance manuals provided by manufacturers after the initial training session. The information contained in the volume of work continues to be a source of reference for infrastructure maintenance personnel, and continues to be effective in training newly hired technicians.
Case Study #15 – Consumer Motivation; Media Production
Challenge: During times of extended extreme heat the ability of electricity producers to provide sufficient power to prevent brown outs is tested to the ultimate. Operating costs for the electrical companies is highest when operating at full capacity, and requires considerable overtime expenditures for maintenance personnel to be in a constant state of readiness. The Association of Missouri Electric Cooperatives is a trade association representing the regional rural electric cooperatives in the State of Missouri. Rather than being constantly in a defensive position when temperatures were high, the Association sought a way to be proactive in reducing the demands on their member’s systems.
Solution: The Association agreed that the best method of alerting members of the rural electric cooperatives was through announcements on radio and television. The cost of such a concept, however, was seen as prohibitive. A plan was developed to create an in-house advertising agency to place advertising with the media, and recoup the ad agency discounts available through each placement. the agency was also empowered to develop 4 thirteen-week schedules annually with each radio and television station throughout the state, to gain the discounts available for bulk advertising.
In order to receive as much exposure for the Association as possible without the expenditure of huge advertising budgets, a plan was developed to educate electrical consumers through press releases and a carefully planned series of newspaper and statewide magazine advertisements. These ads explained the system that was being devised, and informed the public that Alert announcements would be aired on their local radio and television stations during peak usage times. When these announcements were aired, consumers were asked to reduce their consumption, to help reduce the annualized cost of electricity.
Concurrently, television stations in each market throughout the state were contacted about a plan to gain television exposure at minimal costs. The plan was to form a planning group comprised of a representative from each television station to determine the public service programming they were required to address as part of their licensing agreement. Each station was required to conduct quarterly studies in their markets to ascertain issues that the public felt needed to be addressed by the media.
By determining which issues were common to all markets, an arrangement was made to produce a single half hour program addressing each of the issues, which could be aired in every television market. This plan saved the television stations the cost of producing the programs themselves, and met the requirements of their license agreement. The programs were produced at the expense of the Association, and provided to the station in exchange for Alert announcements to be run upon demand.
Results: The alert system, named Peak Alert, was aired successfully in all Missouri markets, and in each instance had a measurable impact on the peak loads being experienced by the electric utilities. The cost of the program was far outweighed by the savings, and was continued in operation for four seasons. The Peak Alert program gained national media recognition and received the Missouri Broadcasting Association’s annual Award of Excellence. The half hour television programs were widely lauded, and received numerous awards and honorable mentions for production excellence. The Association was awarded the George Washington Honor Medal by the American Freedom Foundation for its sponsorship.
Case Study #16 – Railroad Engineer Training Program
Challenge: Consolidated Grain Company’s facility in Jeffersonville, Indiana operates a grain and fertilizer handling business that includes river barge traffic and railroad traffic. The railroad traffic had traditionally been handled by having the incoming revenue cars dropped off in their yard facility by the delivering railroad. Elevator employees would then take one of the facility’s two locomotives to the yard, couple to the required string of cars, and take them to the elevator for loading or unloading.
Over the years, the area around Consolidated Grain Company became formalized as the Clarksville Maritime Facility, an industrial complex which included additional businesses. New sidings of railroad track were laid to the new industries, all leading to the switching yard operated by Consolidated Grain. Elevator employees from Consolidated Grain began handling delivery of loaded or empty cars to and from their switching yard and the industries on an on-call basis. In time, Consolidated Grain formed a short line railroad company, MGRI, and began charging the industries railroad tariff rates for pick up and delivery of their cars.
In 1995 the MGRI railroad operation, by federal law, had to meet all operating standards required by the Federal Transportation Act, pertaining to certification of all individuals who operated railroad locomotive. The certification of the engineer roster had to be achieved in a short period of time to continue operation, or the railroad, and therefore Consolidated Grain Company, would be subject to fines levied by the Federal Railroad Administration.
Solution: In July of 1995 Larry Vaughn was selected to develop and administer a three-year training program for Consolidated Grain Company, to transfer the necessary knowledge to their engineers during an intense classroom and field exercise training program. The initial six-month training period was required to design and conduct the classroom sessions, conduct field training in federal safety standards, and to develop proper locomotive and train handling techniques. During the first quarter of 1996, the entire staff of engineers, except one person, passed the written knowledge examination. Of those who successfully completed the classroom training, all performed satisfactorily on their operating field tests, and received federal licenses as locomotive engineers.
For the remaining two years, the engineers received periodic observations of their field operating practices, and annual classroom sessions dealing with federally mandated topics. Simultaneously, one of the senior staff members also received training as a Supervisor of Locomotive Engineers, and completed the training during the third year of the training program.
Results: MGRI met, and in some cases, exceeded the federally mandated requirements for the education and training of their engineers, and continued to improve their operation to such a level that they became a model operation for other short line railroads to implement in their operations. Each MGRI engineer continued to increase his knowledge of proper operating practices, and improved in train handling skills, throughout the three year training program. One member of their engineer staff received additional classroom and field training in the federally mandated requirements for a Supervisor of Locomotive Engineers, and assumed responsibility for management of the Engineer Training Program in the third year of its implementation. The railroad’s program became a model program, and has been adopted by similar operations throughout the United States.
Case Study #17 – Marketing & Training Using Mixed Media
Challenge: ITT International proposed to introduce a new marketing strategy for the coming year, which was expected to derive considerable resistance from long term employees. The new strategy was conceived to address rapid changes in ITT’s market, and meant a new marketing methodology which could initially adversely impact the income of the sales and marketing team. A negative reaction to the new strategy could result in loss of vast experience vested in the sales and marketing team. Retention of these team members, and their enthusiastic support, was essential to success of the new marketing strategy.
Solution: A three-day theme meeting was conducted in which the attendees were treated with the respect and courtesy due them, including custom airport transportation, arrival gifts in each guest’s room, extensive spouse activities, recreational and social events, and numerous opportunities for peer meetings. Every effort was made to make the attendees feel appreciated and an important component of ITT International.
Three customized mixed-media presentations were specially produced for the meeting. The first presentation introduced the theme of the meeting, “Meeting the Challenge,” during the opening session. The presentation format was large screen, covering the entire width of the theater, and incorporated a fifteen projector slide show with video inserts, dry ice for, surround sound, and a laser light sequence. The presentation style was celebratory and motivational, with upbeat music, and a collection of slides and video clips acquired on the day of arrival, with the main thematic material.
The second mixed-media presentation was a fifteen-slide projector program which followed the “Challenge” theme, but addressed the issue of how ITT was responding to market change through a restructuring of their strategy. This program was presented during the banquet on the second evening, and was coordinated with table and room decorations. As part of this program, several of the top producing individuals and teams were recognized, brought to the stage, and awarded a nice gift.
The third mixed-media presentation was an integral part of the closing session, and incorporated photos and video acquired during business and social sessions the first and second days of the meeting. The theme was team work and individual achievement, and was accompanied by custom three-ring notebook binders containing comprehensive marketing and collateral materials to assist the sales and marketing personnel address the change in strategy with their clients and prospects, and to achieve their sales objectives in the coming months.
Results: ITT responded to the changing market conditions in a proactive manner, preparing in great detail the marketing, collateral, sales support, and media release information well in advance of announcing the change to their sales and marketing force. This preparation combined with an outstanding 3-day announcement meeting helped the attendees accept the strategy change, and leave the meeting knowing that they were an important part of the company’s implementation strategy. Over the next several months ITT exceeded its sales projections, and experienced below normal attrition levels. The meeting format has since been subsequently successfully employed by ITT.
Case Study #18 – Customer Education: Video/Collateral/Direct Mail
Challenge: Eli Lilly Company’s Qualicaps capsule manufacturing business was expanding to meet market demand. Qualicaps relied on independent Field Representatives to market their capsules to pharmaceutical and medical manufacturing companies throughout the free world. To meet growing demand, Qualicaps was purchasing a capsule manufacturing competitor in Puerto Rico. This company had a well established client base for their distinctive style capsules, which was a client base Eli Lilly wanted to retain. Since the equipment to manufacture these capsules has a finite life span, Eli Lilly was faced with the cost of continually replacing the existing equipment, or transition customers to the more ubiquitous style manufactured by Qualicaps. The potential of this market represented millions of dollars in potential income for Qualicaps.
A decision was made to continue the production of the newly acquired company’s capsules, while establishing a parallel Qualicaps manufacturing line, and to transition the established client base to Qualicaps capsules. Clients would have to retool their production facilities to use a different style capsule, which could mean hundreds of thousands of dollars in capital investment. Field Representatives would have to be trained in a new dual marketing role, and taught how to address these issues with the newly acquired company’s client base.
Solution: Eli Lilly agreed that controlling the Field Representative’s interaction with clients was going to be necessary to make the marketing transition successful. Since the Field Representatives were a mobile force, traveling by private and public transportation, a compact 8mm video player solution was employed. A carefully structured series of video productions was designed, each for a specific segment of the market. One was for use by the Field Representative during an initial presentation. Another was designed as a leave-behind for the prospect. A third was targeted to the mass-mail market, and was accompanied by appropriate collateral material, including a custom packaged oversize fortune cookie, with appropriate message, announcing the new campaign. The fortune cookies were mailed to each of the newly acquired clients, with a message specific to them, and another version was shipped to the Field Representatives.
A series of seminars announcing the new campaign were produced, with a variety of target groups: new employees, new clients, existing manufacturing employees, Field Representatives, marketing support staffs, and various management groups.
Results: The Field Representatives experienced excellent reception when calling on the new client base, and had very little resistance getting the opportunity to play the videotape for appropriate one-on-one audiences. Successful transition of nearly 72% of the existing client base occurred over the ensuing four years, with most of the client losses being attributed to business failures. Only a handful of the clients made a change to Qualicaps’ competitors.
Business Research Links January 8, 2008
Posted by larryvaughn in Consulting.1 comment so far
Basic Business Research Methods
Topics include: Planning Your Research, Various Research Methods (including advantages and disadvantages), Selecting Research Methods, Analyzing, Interpreting and Reporting Results, Ethics and Conducting Research, Related Library Links, On-Line Discussion Groups.
Brint
If Brint doesn’t have it, then you probably don’t need it.
Comfind
Useful site for finding corporate web sites. Search by company name, business category, product, etc.
Companies Online
To find a particular company’s website, you can search this database by company name, city, state, industry or stock ticker symbol.
SBIR
Department of Defense Small Business Innovation Research (SBIR) Program– $1/2 billion in early-stage R&D funding for small technology companies.
Business.com
The leading business search engine and business directory designed to help its usersfind the companies, products, services, and information they need.
Business Week
Information you need from Business Week and other valuablesources on the Net.
CEO Express
Daily News & Info, Business Research Office Tools & Travel BreaktimeExecuDiva.
Center for Women’s Business Research
The premier source of knowledge about women business owners and their enterprises worldwide. The Center’s mission is to unleash the economic potential of women entrepreneurs by conducting research, sharing information and increasing knowledge about this fast-growing sector of the economy.
CIOBC
The CIO E-Business Research Center examines the current stateand future directions of conducting commerce on the Web.
Company Home Pages
Dogpile
Company Overviews
Hoover’s Online
eBusiness Research Center (eBRC)
Now the pre-eminent center for research in e-business, e-business on demand and adaptive organization.
Entrepreneurial Links
Links to sites that offer help and advice for the entrepreneur.
Great Plains Info
Relevant information and insightful data on economic conditions, in Nebraska, the Great Plains, and the USA as a general service to individuals and businesses in the state.
Go.com
Find corporate websites. Click on the Business subhead, then choose Companies in the websites section. Links to numerous sites to help find corporate pages.
Hoovers
Online database of 50,000 companies. FEE for some of the detailed information.
Jobnet.com
Philadelphia’s Career Site
MSU Business
Current information on the business climate, news, history, political structure, economic landscape, and relevant statistical data for 196 countries.
McMaster Business Research Center (Canada)
E-business Knowledge for a Changing World. McMaster E-commerce Research Center, McMaster University, Hamilton, Ontario, Canada
MIT Center for eBusiness
MIT, Cambridge, Massachusetts
Monster
Research Companies in Monster’s Business Section
National Institutes of Health
Small Business Funding Opportunities
New York SBDC
New York State’s SBDC is often recognized as the premier business assistance program in the state.
National Bureau of Economic Research
Business Cycle Expansions and Contractions from Business Cycle Dating Committee of the National Bureau of Economic Research
NUA Internet surveys & Demographics (Canada)
Comprehensive round up of all internet related news worldwide as well as a mailing list.
Research Magazine
Free subscription to Research Magazine.
Riley Guide
Puts the top business research sources (both print and online) in one easy-to-use place.
State and Local Governments on the Net
Strategis Research Center (Canada)
This web site is designed to encourage small business researchers and policy analysts across Canada to share information on small business research and policy.
UMass Library
Digital business library at University of Massachusetts at Amherst.

